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Tag: transactional

Don’t leave that money sitting there

The idea of confirming permission to send mail to an email address gets a lot of bad press among many marketers. It seems that every few weeks some new person decides that they’re going to write an article or a whitepaper or a blog and destroy the idea behind confirming an email address. And, of […]

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Spamhaus Speaks

There’s been a lot of discussion about Spamhaus, spam traps, and blocking. Today, Spamhaus rep Denny Watson posted on the Spamhaus blog about some of the recent large retailer listings. He provides us with some very useful information about how Spamhaus works, and gives 3 case studies of recent listings specifically for transactional messages to […]

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Confirming addresses for transactional mail

A colleague was asking about confirming transactional mail today. It seems a couple of big retailers got SBLed today for sending receipts to spamtraps. I talked a few weeks ago about why it’s important to let people unsubscribe from transactional email, and many of those same things apply to confirming receipts. First, let’s look at […]

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Marketing and storms

Never let it be said that marketers can’t take advantage of anything. In this case, there was a lot of commercial email mentioning Hurricane Sandy sent over the last few days. The emails themselves mapped into a number of broad categories. Informational: Emails from hotels, airlines and east coast businesses keeping customers updated about their […]

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Letting people stop transactional mail

The question of putting unsub links on transactional messages came up on multiple lists recently. As with any question that has to do with email and controlling it, there were a lot of different opinions. A number of people believed that transactional mail should never, ever have an unsubscribe. Their argument was that transactional mail […]

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Thoughts on transactional mail

I mentioned a few weeks ago about a conversation I’d had at MAAWG about transactional email and opened up the conversation to readers here. Mike proposed a definition. [Transactional mail is] an automated message, sent on a per-user basis, usually as the result of a direct action by the user or strongly associated with the […]

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Transactional email

I was talking with some people at the conference yesterday and we started discussing what makes an email transactional. I am reluctant to say the best definition we came up with was “I know it when I see it” but it was close. The interesting thing was that most of the participants agreed that we […]

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Transactional emails

Tamara has an excellent collection of musts related to transactional email. I would add a few more, specific to traveling (hotel and plane reservations) that occurred to me recently as I was bombing through airports trying to read hotel and airline confirmations on my iPhone. If this is a hotel confirmation, link directly to your […]

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  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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