Tag: transactional

September 2015: The month in email

September’s big adventure was our trip to Stockholm, where I gave the keynote address at the APSIS Conference (Look for a wrapup post with beautiful photos of palaces soon!) and had lots of interesting conversations about all things email-related. Now that we’re back, we’re working with clients as they prepare for the holiday mailing season. […]

No Comments

Transactional mail

There are a lot of myths in the email space. Things that someone, somewhere said and another person repeated and then another person repeated and all of a sudden it is TRUTH. One of those things is the idea that there is a law defining what can be in a transactional email. Supposedly this law […]


Transactional advertising

One of the things our bank does that I really like is send ATM receipts directly to the email address associated with the ATM card. No more random pieces of paper I have to track down, it’s all there in my mailbox. This week I noticed that the bank is leveraging the transactional mail to […]

No Comments

Don’t leave that money sitting there

The idea of confirming permission to send mail to an email address gets a lot of bad press among many marketers. It seems that every few weeks some new person decides that they’re going to write an article or a whitepaper or a blog and destroy the idea behind confirming an email address. And, of […]


Spamhaus Speaks

There’s been a lot of discussion about Spamhaus, spam traps, and blocking. Today, Spamhaus rep Denny Watson posted on the Spamhaus blog about some of the recent large retailer listings. He provides us with some very useful information about how Spamhaus works, and gives 3 case studies of recent listings specifically for transactional messages to […]


Confirming addresses for transactional mail

A colleague was asking about confirming transactional mail today. It seems a couple of big retailers got SBLed today for sending receipts to spamtraps. I talked a few weeks ago about why it’s important to let people unsubscribe from transactional email, and many of those same things apply to confirming receipts. First, let’s look at […]


Marketing and storms

Never let it be said that marketers can’t take advantage of anything. In this case, there was a lot of commercial email mentioning Hurricane Sandy sent over the last few days. The emails themselves mapped into a number of broad categories. Informational: Emails from hotels, airlines and east coast businesses keeping customers updated about their […]

1 Comment

Letting people stop transactional mail

The question of putting unsub links on transactional messages came up on multiple lists recently. As with any question that has to do with email and controlling it, there were a lot of different opinions. A number of people believed that transactional mail should never, ever have an unsubscribe. Their argument was that transactional mail […]

1 Comment

Thoughts on transactional mail

I mentioned a few weeks ago about a conversation I’d had at MAAWG about transactional email and opened up the conversation to readers here. Mike proposed a definition. [Transactional mail is] an automated message, sent on a per-user basis, usually as the result of a direct action by the user or strongly associated with the […]

No Comments

Transactional email

I was talking with some people at the conference yesterday and we started discussing what makes an email transactional. I am reluctant to say the best definition we came up with was “I know it when I see it” but it was close. The interesting thing was that most of the participants agreed that we […]

  • Lost in the mists of time

    Over on the Farsight Security blog Joe St. Sauver talks about some of the early days of online abuse, on usenet. Laura and I were on the periphery of early usenet abuse, mostly as users, but Usenet (and IRC) around then were the places we both started with email abuse.No Comments

  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment