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Tag: transparency

Subscription transparency

I regularly tell clients to be transparent with their sends. With email, permission is better than forgiveness. A surprise change in mail frequency or type leads to complaints. Complaints lead to bulk foldering. Once mail is in the bulk folder, it’s hard to get out of there, particularly at some webmail providers. The permission is […]

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Transparency in sending

Al has a post listing some of the bad things some sender representatives do when approaching ISPs for delisting. One of the things I would add to the list is hiding behind a privacy protected domain registration. No matter how you dice it, having a business domain behind privacy protection makes a company look illegitimate. […]

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