Tell someone they have hit a spamtrap and they go through a typical reaction cycle. Denial: I didn’t hit a trap! I only send opt-in mail. There must be some mistake. I’m a legitimate company, not a spammer! Anger: What do you mean that I can’t send mail until I’ve fixed the problem? There is no problem! You can’t stop me from mailing. I’m following the law. My...
A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps. He contacted me and interviewed me for an updated article about traps for his newsletter. The next week he had a rebuttal from Dela Quist of Alchemy Worx, taking anti-spammers (and...
Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to work with clients and their email programs. Playing evasion games to avoid traps is...
There’s a great post over on CircleID from John Levine and his experience with a marketer sending mail to a spam trap. Apparently, some time back in 2002 someone opted in an address that didn’t belong to them to a marketing database. It may have been a hard to read scribble that was misread when the data was scanned (or typed) into the database. It could be that the person...
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