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Tag: traps

It’s about the spam

Tell someone they have hit a spamtrap and they go through a typical reaction cycle. Denial: I didn’t hit a trap! I only send opt-in mail. There must be some mistake. I’m a legitimate company, not a spammer! Anger: What do you mean that I can’t send mail until I’ve fixed the problem? There is no problem! You can’t […]

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More on spam traps

A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps.  He contacted me and interviewed me for an updated article about traps for his newsletter. The next week […]

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Spamhaus answers questions

Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to […]

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Dear Email Address Occupant

There’s a great post over on CircleID from John Levine and his experience with a marketer sending mail to a spam trap. Apparently, some time back in 2002 someone opted in an address that didn’t belong to them to a marketing database. It may have been a hard to read scribble that was misread when […]

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