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Tag: traps

It’s about the spam

Tell someone they have hit a spamtrap and they go through a typical reaction cycle. Denial: I didn’t hit a trap! I only send opt-in mail. There must be some mistake. I’m a legitimate company, not a spammer! Anger: What do you mean that I can’t send mail until I’ve fixed the problem? There is no problem! You can’t […]

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More on spam traps

A couple weeks ago I had a discussion with Ken Magill of the Magill Report about spam traps. He had moderated a webinar about spam traps and I publicly contradicted some of the statements made about spam traps.  He contacted me and interviewed me for an updated article about traps for his newsletter. The next week […]

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Spamhaus answers questions

Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to […]

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Dear Email Address Occupant

There’s a great post over on CircleID from John Levine and his experience with a marketer sending mail to a spam trap. Apparently, some time back in 2002 someone opted in an address that didn’t belong to them to a marketing database. It may have been a hard to read scribble that was misread when […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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