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Tag: triggered

Transactional mail can be spam

October 29, 2018 by in Industry

Marketers have a thing about transactional mail. In the US, transactional mail is exempt from many of the CAN SPAM regulations. If they label a mail transactional, then they can send it even when the recipient has opted-out! The smart marketer looks for opportunities to send transactional mail so they can bother spam get their brand in […]

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Sometimes less is more

September 26, 2017 by in Best Practices

We just bought some new desks, to replace the old ones that date back to the days of CRT monitors. The supplier we bought them from, Autonomous, did a nice set of triggered sends throughout the sales process – “we’ve received your order”, “we’ve shipped your order”, “your order has been delivered”. That’s not rocket […]

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