Podia has scraped the Word to the Wise blog and I’m currently receiving an ongoing drip campaign from them absolutely begging me to mention them in my blog post on cold emails. I get maybe a dozen of this style of email a week. It’s pretty annoying but whatever. I delete them, blog about them or, very occasionally, share them with some folks who might have a big bigger of a stick to...
Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam...
Saw a new disclaimer on mail sent to an address harvested off our website today: disclaimer: This is an advertisement and a promotional mail-in adherence to the guidelines of CAN-SPAM act 2003. We have clearly mentioned the source id of this mail, also clearly mentioned the subject line, and they are in no way misleading in any form. We have found your email address through our own efforts on the...
A frequent question in a number of deliverability spaces is how to tell if a message is transactional or marketing. In most cases the decision is related to whether or not to respect an unsubscribe request. All too often companies decide that their messages are too important to allow someone to opt-out of. The problem is, in some cases, there is no longer a customer relationship to send notices...
One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they’re more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for that, at least whenever I’ve talked about timely and relevant, is that the...
There are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.” I’ll say it here and now: cold emails are spam. Sales people who are sending enough email that they require automation to actually send the mail are spamming. Look at this...
We’ve landed in Dublin and are back at work. Blogging will pick up as I get back into the swing of things. I’ll be speaking on a panel at the Selligent user conference in Amsterdam tomorrow and in London on Thursday. If you’re a Selligent customer, introduce yourself and say hi! Speaking of being on panels, I heard recently that some folks were adding conference speakers to...
But, unfortunately, some senders don’t actually think unsubscribe means stop sending mail. Today, for instance, the nice folks at The Container Store sent me an email with an “important update to my POP! account” Yes, that’s an address I gave them. But I don’t have any record of setting up an account. I was on their mailing list for all of 4 emails back in November...
It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote: [Scraping addresses from LinkedIn] is really rude. Just because someone accepted your contact request on LinkedIn, doesn’t mean they want to be added to any mailing lists you may have. Let’s be honest...
Got an email this morning from a company advertising their newest webinar “The Two Pillars of Effective Large-Scale Email: Security and Deliverability.” The message came to a tagged address, so clearly I’d given them one at some point. But I didn’t recognize the name or company or anything. I did a search to seen when I may have interacted with this company in the past...
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