Clickthrough forensics

When you click on a link in your mail, where does it go? Are you sure? HTTP Redirects In most bulk mail sent the links in the mail aren’t the same as the page the recipients browser ends up at when they click on it. Instead, the link in the mail goes to a “click […]


Mailbox preview and HTML content

I just received a slightly confusing email.     The From address and the Subject line are from Sony, but the content looks like it’s from email analytics firm Litmus. What’s going on here? Opening the mail it looks like a fairly generic “Oops, we lost a class-action lawsuit, have $2 worth of worthless internet […]

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What not to do when buying lists

Saturday morning I check my mail and notice multiple emails from the DMA. Yes, I got three copies of an email from the US Direct Marketing Association with the subject line Kick It Up A Notch With The DMA Career Center. It seems the DMA are buying addresses from various companies. Because I use tagged […]

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No, I’m really not Christine

Got this to one of my accounts recently. Congratulations and welcome to emailinform. Dear Christine Welcome to emailinform – the program that brings you some of the best offers, discounts and competitions around. All offers have been chosen specifically for you and give you something useful, entertaining or just downright cheaper than usual. When registering […]


TWSD: Mail known spam trap addresses

One of the things we all “know” is that if spammers get their hands on spamtrap addresses then they’ll stop sending mail to those addresses. This is true for a lot of spammers, but sadly it’s not true for all. I don’t think it’s any secret that I consult for all types of mailers, from […]


TWSD: Hiding the opt-out

This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.  

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They really think we’re stupid


A Spam Blast from the Past

A couple of days ago an ex-employee of Opt-In Inc., was kind enough to do a Reddit AMA answering questions about their experience working with Steve Hardigree in the “legitimate” email marketing industry, back in the early 2000s. The whole thing is worth a read, but I thought I’d share some of his more interesting […]


TWSD: Adapt to filters

This morning the new Yahoo! CEO posted about changes to Yahoo! mail. I logged into one of my Yahoo accounts to check and see if I had access to the new Yahoo! mail client yet. I don’t, but I did notice that spammers have adapted to the new Yahoo model of disabling filters in the […]

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Harvesting and forging email addresses

For the contact address on our website, Steve has set up a rotating set of addresses. This is to minimize the amount of spam we have to deal with coming from address harvesters. This has worked quite well. In fact it works so well I didn’t expect that publishing an email address for taking reader […]

  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments