The wanted but unexpected email is one of the major challenges facing ISPs and filter developers. If there was never any need or desire for people to receive email from someone they don’t know, then mail clients could be locked down to only accept mail from addresses on a whitelist. It wouldn’t completely solve the spam problem, for a number of reasons, but it would lessen the...
I get quite a bit of unsolicited mail. I mean, sure, we all get a lot of spam, but that’s not the unsolicited mail I’m talking about. I’m talking about from people and companies in the email space. They want to make sure I’ve seen their new whitepaper or article about delivery. Or they have a question about something I’ve written here. Or they are looking to hire me...
In almost every discussion of “how to stop spam” someone will come up with the idea that if a recipient only allowed known people to send them email then the spam problem would be solved. There are lots of problems with this type of solution, but one of the biggest is that it ignores that sometimes the unexpected email is wanted. Typically, these unexpected but wanted emails is from...
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