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Tag: unsubscribe

iOS mail supporting list-unsub header

Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header. To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other […]

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Ask Laura: What about Transactional Opt-Outs?

Dear Laura, We are having a bit of an internal struggle on our end as we launch our new quarterly account summaries. What are your views on including an unsubscribe link in these emails? My personal opinion is that we should. Although the summaries can be classified as “transactional”, they are not tied to a […]

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Ask Laura: Confused about CAN SPAM

Dear Laura,  I read your blog post about CAN SPAM earlier this week, and there’s one thing that confuses me. You never mention that harvesting addresses is a violation. I’ve seen many other people, including lawyers, assert that harvesting addresses is a violation of CAN SPAM. Why did you leave that out? Signed, Hopeful maker […]

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Doing it right

It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists. Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is […]

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Monitoring Your Mail Stream

One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to.  Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their […]

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Testing your opt-out process

When was the last time you tested your opt-out process? Did you just click the unsubscribe link to see if the page loaded? How did you confirm the email address was unsubscribed? If you have a Gmail account, Gmail allows you to use unlimited aliases. For example, if your Gmail email address is josh@gmail.com, you […]

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On Father’s Day

I’m on quite a few mailing lists for companies whose main product is sending gifts: food hampers, jewelry, flowers, overpriced desk toys and so on. They tend to ramp up their volume before appropriate holidays such as Christmas, Mother’s Day, Thanksgiving, Valentine’s Day or Father’s Day and target their promotions to those particular holidays. One […]

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Recipients need to be able to unsubscribe

The The Canadian Radio-television and Telecommunications Commission (CRTC) announced today that Plentyoffish Media paid a $48,000 fine for CASL violations. According to the  CRTC news release, Plentyoffish Media was failing to allow consumers to unsubscribe from mail in compliance with CASL. CASL requires that any commercial electronic email message contain an easy and free unsubscribe mechanism. […]

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My holiday email prediction

I was on IRC with a group of ESP delivery specialists last week and one of them was looking for something to blog about. I suggested a list of holiday predictions. Not that I have a huge number of holiday predictions, but I did come up with one. During the holiday season at least one […]

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and […]

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