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Tag: unsubscribe

Doing it right

It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists. Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is […]

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Monitoring Your Mail Stream

One of the most important things for any mail sender to do is monitor their mail stream. There are a number of things that every mailer should pay attention to.  Some are things to monitor during delivery, some are things to monitor after delivery. All of these things tell senders important information about how their […]

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Testing your opt-out process

When was the last time you tested your opt-out process? Did you just click the unsubscribe link to see if the page loaded? How did you confirm the email address was unsubscribed? If you have a Gmail account, Gmail allows you to use unlimited aliases. For example, if your Gmail email address is josh@gmail.com, you […]

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On Father’s Day

I’m on quite a few mailing lists for companies whose main product is sending gifts: food hampers, jewelry, flowers, overpriced desk toys and so on. They tend to ramp up their volume before appropriate holidays such as Christmas, Mother’s Day, Thanksgiving, Valentine’s Day or Father’s Day and target their promotions to those particular holidays. One […]

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Recipients need to be able to unsubscribe

The The Canadian Radio-television and Telecommunications Commission (CRTC) announced today that Plentyoffish Media paid a $48,000 fine for CASL violations. According to the  CRTC news release, Plentyoffish Media was failing to allow consumers to unsubscribe from mail in compliance with CASL. CASL requires that any commercial electronic email message contain an easy and free unsubscribe mechanism. […]

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My holiday email prediction

I was on IRC with a group of ESP delivery specialists last week and one of them was looking for something to blog about. I suggested a list of holiday predictions. Not that I have a huge number of holiday predictions, but I did come up with one. During the holiday season at least one […]

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall. As usual, we reported on a mix of industry trends and […]

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Unsubscribing is hard

A comment came through on my post about unsubscribing that helpfully told me that the problem was I didn’t unsubscribe correctly. As you know, there are usually two unsubscribe options in many of the bulk senders emails. Are you unsubscribing from the global or the offer unsub? Unless you are unsubscribing from both, you will […]

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Yes, spam is actually still a problem

I hear a lot of people claim that spam isn’t really a problem any more. That filters are so good that the average user doesn’t see a lot of spam and if they do get “legitimate” mail that they can just opt out. These are great sounding arguments, the problem is that those arguments aren’t […]

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Some email related news

A couple links to relevant things that are happening in email. M3AAWG released the Help! I’m on a Blocklist! (PDF link) doc this week. This is the result of 4 years worth of work by a whole lot of people at M3AAWG. I was a part of the working group (“doc champion” in M3AAWG parlance) […]

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  • HE.net DNS problems

    Hurricane Electric had a significant outage of their authoritative DNS servers this morning, causing them to return valid responses with no results for all(?) queries. This will have caused delivery problems for any mail going to domains using HE.net DNS - which will include some of their colocation customers, as well as users of their free services - but also will have caused reverse DNS to fail for most servers hosted by Hurricane Electric worldwide, so if any of your mail is being sent from HE hosted machines you may have seen problems. (We're HE customers so we noticed. Still happy with them as a vendor.)No Comments


  • 65.0.0.0/8 DNS issues

    If you're sending email from any address beginning with a 65 - in 65.0.0.0/8 - it's possible you'll see some delivery problems. Something appears to be broken with dnssec signatures for the reverse DNS zone, leading queries for reverse DNS to fail for anyone using a dnssec aware DNS resolver (which is almost everyone).1 Comment


  • Our green bar certificate is going away

    Later today we'll be switching from an Extended Validation ("green bar") SSL certificate to a Domain Validation certificate. This isn't exactly a planned change but I'm waiting for responses from Comodo before I go into it too much. I'll share some more details next week.3 Comments


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