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Tag: unsubscribe

December 2016: The Month in Email

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to […]

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Ask Laura: Should we confirm unsubscribes?

Dear Laura, We have some questions about best practices for unsubscribes. Our ESP uses the List-Unsubscribe header by default on every email. I’m not familiar with this, and I have some questions for you. First, do you think this is a good idea? Should we always use it, or just for certain emails? Should we […]

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Recipients and the Spam Button

Earlier this week Litmus and Fluent hosted a webinar title “Adapting to Consumers’ New Definition of Spam.” This had a number of fascinating facts about email marketing, many of which should reassure folks. Litmus has a blog post up highlighting some of the findings specific to millennials and email. Good news is millennials like getting […]

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iOS List Unsubscribe Functionality

Al did a great post over on Spamresource about the how the new list unsubscribe function in the default mail client from iOS10. What’s been interesting to me is how much I’m hearing from ESP folks about how their customers want it gone. If you don’t know what we’re talking about, in the default mail client on iOS10, […]

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Mail Client Improvements

There’s been extensive and ongoing development of email through the years, but much of it has been behind the scenes. We were focused on the technology and safety and robustness of the channel. We’re not done yet, but things are much better than they were. The good part of that is there is some space […]

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NY Times on unsubscribing by email

More than a decade ago I was included in one of these. It wasn’t work related per se, but the address list included a lot of experienced, BTDT, names-on-RFCs technology folks. Yeah, even they got stuck in the mess of replying all, unsubscribing, lecturing people about not replying to all. It was a mess, but […]

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iOS mail supporting list-unsub header

Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header. To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other […]

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Ask Laura: What about Transactional Opt-Outs?

Dear Laura, We are having a bit of an internal struggle on our end as we launch our new quarterly account summaries. What are your views on including an unsubscribe link in these emails? My personal opinion is that we should. Although the summaries can be classified as “transactional”, they are not tied to a […]

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Ask Laura: Confused about CAN SPAM

Dear Laura,  I read your blog post about CAN SPAM earlier this week, and there’s one thing that confuses me. You never mention that harvesting addresses is a violation. I’ve seen many other people, including lawyers, assert that harvesting addresses is a violation of CAN SPAM. Why did you leave that out? Signed, Hopeful maker […]

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Doing it right

It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists. Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is […]

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