Earlier this month I mentioned that a number of people were seeing issues with multiple links in emails being clicked by Barracuda filters. I invited readers to contact me and provide me with any information or evidence they had. Not only did a number of senders contact me, but one of the support reps at Barracuda also contacted me. At issue is a part of the Barracuda email filter call the intent...
One of the themes I harp on with clients is setting recipient expectations. Senders that give recipients the information they need to make an informed subscription decision have much higher inbox and response rates than senders that try to mislead their recipients. Despite the evidence that correctly setting expectations results in better delivery and higher ROI on lists some senders go out of...
It’s really, really frustrating when an unsubscribe request doesn’t take. And it happens a lot more than many people expect. Most of the culprits are marketing companies. United Business Media is a huge problem, for instance. I never even signed up for their mail, but they bought an address I’d used to register for a conference. I unsubscribed at least a dozen times, but the...
Eric Goldman has an interesting blog post over at hit Technology and Marketing Law blog comparing and contrasting twitter and email. One of the reasons he likes Twitter is that it gives him, the ‘subscriber’ (follower in Twitspeak) control. There’s no chance that the company will sell his data. And, if the company does tweet too much that is uninteresting or irrelevant, the...
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