Tag: unsubscribes

Fines for not honoring unsubscribes

Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.

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Irrelevant emails drive unsubscribes

A new study published by the Chief Marketing Officer Council and and InfoPrint shows that nearly 50% of all unsubscribes were driven by a lack of relevancy. A study conducted by the Chief Marketing Officer (CMO) Council and InfoPrint reveals that of the 91 per cent of consumers who opt out or unsubscribe to emails, […]

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Subscription practices in the wild

It’s always interesting to look at what other email marketers are doing and how closely their practices align with what I am recommending to clients. Today’s example is a welcome message I received from Marriott. During my recent trip to visit a client, I gave Marriott my email address. They sent me a welcome message, […]

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Unsubscribe rates as a measure of engagement.

Over at Spamtacular Mickey talks about the email marketers’ syllogism. Anyone who doesn’t want our mail will opt-out. Most people don’t opt-out. Therefore, most people want our mail. This clearly fallacious reasoning is something I deal with frequently with my clients, particularly those who come to me for reputation repair. They can’t understand why people […]


CAN SPAM compliance information in images

A fellow delivery specialist sent me a question this morning. What is your opinion on putting CAN SPAM compliance information (postal address, unsubscribe link, etc) in an image? The short answer is this is something spammers do and something that legitimate mailers should never want to do. The longer answer needs to look at why […]


Confirmed unsubscribe

Whatever one might think about confirming opt-ins I think we can all agree that requiring someone to jump through hoops and confirm an unsubscription request will just annoy that person. Today I attempt to opt-out from a discussion list. It’s one I *thought* I had opted out of previously, but I could find no record […]

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Paypal fixes unsubscribes

Through the grapevine, I have heard that PayPal is actually complying with the new CAN SPAM rulemaking and offering one-click unsubscribes.


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