Tagunsubscription

August 13, 2013

TWSD: Don't honor opt-outs

By laura
2 Min read
1 comment
13August

One of the big arguments various mailers make is that they make it easy for users to opt-out of mail, so it’s not a big deal. Users who don’t want to receive the mail, can make it stop. This was one of the guiding principles of CAN SPAM. The sender can make the decision to send mail to any recipient but they have to offer an opt-out. The problem is there are a lot of major companies...

July 24, 2012

Letting people stop transactional mail

By laura
3 Min read
1 comment
24July

The question of putting unsub links on transactional messages came up on multiple lists recently. As with any question that has to do with email and controlling it, there were a lot of different opinions. A number of people believed that transactional mail should never, ever have an unsubscribe. Their argument was that transactional mail is too valuable to allow recipients to unsubscribe from it...

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