A bit of a throwback post from Steve a few years ago. The problem has gotten a little better as some shortening companies are actually disabling spammed URLs, and blocking URLs with problematic content. I still don’t recommend using a public URL shortener in email messages, though. Any time you put a URL in mail you send out, you’re sharing the reputation of everyone who uses URLs with...
Any time you put a URL in mail you send out, you’re sharing the reputation of everyone who uses URLs with that hostname. So if other people send unwanted email that has the same URL in it that can cause your mail to be blocked or sent to the bulk folder. That has a bunch of implications. If you run an affiliate programme where your affiliates use your URLs then spam sent by your affiliates...
URL shorteners, like bit.ly, moby.to and tinyurl.com, do three things: Make a URL shorter Track clicks on the URL Hide the destination URL Making URLs shorter was their original role, and it’s why they’re so common in media where the raw URL is visible to the recipient – instant messaging, twitter and other microblogs, and in plain text email where the “real” URL...
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