The riskiest email to send is that very first email. It’s a blank slate. Even if you’re sending confirmation messages, you don’t really know anything about how this email is going to affect your reputation. It’s Schroedinger’s email. The address is both good and bad, until you send to it. If it’s good, great things will happen. You’ll be happy. The...
Last week Spamhaus posted information on the ongoing subscription attacks. They provided a more information about them that was not make public previously, including some information about the volume of mail some targets received. Today SendGrid also blogged about this, going into a little more detail about why senders should care about this. They also provided a number of suggestions for how to...
As I predicted yesterday, a bunch of sites have popped up where you can input email addresses and find out if the address was part of the Ashley Madison hack. My spam trap address isn’t on it, which makes me wonder if unsubscribe data was kept elsewhere or if they just never bothered to save the requests. One of the things I’m seeing in most articles about the hack is reassurance that...
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