Sendgrid announced their volumes for Black Friday and Cyber Monday: To provide a clearer understanding of our scalable systems, on Black Friday 2019 we processed 4.1 billion emails and this Cyber Monday we processed 4.2 billion emails (46% more than 2018) and processed up to 315 million emails/hour (burst rate) into inboxes all around the world! To give you a better understanding of this scale...
Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 billion emails in a single day. One person reported they went...
Wow! Congrats to all the senders out there for sending So Much Volume that mail servers are full. I’ve even seen reports that STARTTLS connections are taking multiple seconds to establish at Gmail. The volume of mail that it takes to make Google slow down is impressive. Of course, Gmail isn’t the only system exhibiting slow downs. Other major consumer webmail providers are also...
I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end of the year. What are your plans for sending all the mail? How have experiences in...
An Advice Column on Email Delivery When we work with brands and senders to improve email delivery, there are many questions that come up again and again. For 2016, we thought it might be interesting to answer some of those questions here on the blog so others can benefit from the information. Confused about delivery in general? Trying to keep up on changing policies and terminology? Need some...
There seems to be a never ending debate about volume and how it affects delivery and revenue. I regularly get questions asking if ISPs block senders just for volume. The answer is no. Unless you’re actually sending enough mail to overwhelm the incoming infrastructure, something that’s difficult on today’s internet, you’re unlikely to be blocked due to simply sending a high...
Volume in an of itself is not a problem. Companies sending mail people want can send multiple emails a day to every user. The volume isn’t a problem because the mail is wanted. Many senders are confused and think volume is a filtering criteria. It’s not. Send all you want; just send it to people who actually want the mail. A lot of companies in their growth phase find they do have...
Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure. At this time of year, though, email marketers go into a bit of overdrive and that folder fills with 20 – 30 or more emails a day...
There are two extreme opinions I see among marketing agencies and email senders when it comes to volume. One group seems to think that volume alone triggers blocks. Another group thinks volume never affects delivery. As with many things in delivery reality is at neither extreme. Sending lots of mail isn’t the problem. Sending lots of mail your recipients aren’t interested in getting is the...
Saw a series of tweets this morning from random consumers about holiday marketing volume. Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.” — Seanan McGuire (@seananmcguire) December 14, 2012 Sadly, this has resulted in the inverse of their intent: I am now not buying anything from any of them until...
RSS - Posts