Tag: volume

Ask Laura

An Advice Column on Email Delivery When we work with brands and senders to improve email delivery, there are many questions that come up again and again. For 2016, we thought it might be interesting to answer some of those questions here on the blog so others can benefit from the information. Confused about delivery […]

1 Comment

Does volume cause blocking?

There seems to be a never ending debate about volume and how it affects delivery and revenue. I regularly get questions asking if ISPs block senders just for volume. The answer is no. Unless you’re actually sending enough mail to overwhelm the incoming infrastructure, something that’s difficult on today’s internet, you’re unlikely to be blocked […]


Is volume a problem?

Volume in an of itself is not a problem. Companies sending mail people want can send multiple emails a day to every user. The volume isn’t a problem because the mail is wanted. Many senders are confused and think volume is a filtering criteria. It’s not. Send all you want; just send it to people […]

No Comments

That unsubscribe time of year

Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure. At this time of year, though, email marketers go into a […]


Does mail volume contribute to blocking?

There are two extreme opinions I see among marketing agencies and email senders when it comes to volume. One group seems to think that volume alone triggers blocks. Another group thinks volume never affects delivery. As with many things in delivery reality is at neither extreme. Sending lots of mail isn’t the problem. Sending lots […]


Volume! Volume! Volume!

Saw a series of tweets this morning from random consumers about holiday marketing volume. Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.” — Seanan McGuire (@seananmcguire) December 14, 2012 Sadly, this has resulted in the inverse of their intent: […]


Yahoo email visualization tool

This is pretty awesome. Visualize Yahoo! Mail Make sure you click on the “Trending Keywords” on the left hand side of the image.  

No Comments

Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place. There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their […]


Still more spam stats

Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.

No Comments

Blasting the message!

Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice. Take the dogs to the park for a half hour, come back, and there […]

No Comments
  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments