A still from Cargo Cult, by Bastien Dubois During the war they saw airplanes land with lots of good materials, and they want the same thing to happen now. So they’ve arranged to make things like runways, to put fires along the sides of the runways, to make a wooden hut for a man to sit in, with two wooden pieces on his head like headphones and bars of bamboo sticking out like...
Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying to change a bad reputation, it can take 3 – 4...
Getting to the Gmail inbox in concept is simple: send mail people want to receive. For a well established mail program with warm IPs and domains, getting to the inbox in practice is simple. Gmail uses recipient interaction with email to determine if an email is wanted or not. These interactions are easy when mail is delivered to the inbox, even if the user has tabs enabled. When mail is in the...
I’m building a new set of mailservers for wordtothewise.com – our existing mailserver was “I’ll repurpose this test box for a week” about four years ago, so it’s long past time. I tested our new smarthost by sending a test mail to gmail. This is the very first email this IP address has sent in at least three or four years, possibly forever: host gmail-smtp-in.l...
IP address warmup is a big issue for anyone moving to a new IP address for sending. I’m constantly being asked how to warm up an IP. My answer is always the same. There’s no right way to warm up an IP nor is there a specific formula that everyone should follow. What warming up is about is introducing mail traffic to receiving spam filters in a way that lets the filter know this is a...
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