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Tag: warmup

How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying […]

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Warmup advice for Gmail

Getting to the Gmail inbox in concept is simple: send mail people want to receive. For a well established mail program with warm IPs and domains, getting to the inbox in practice is simple. Gmail uses recipient interaction with email to determine if an email is wanted or not. These interactions are easy when mail is delivered to the […]

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Fun with new mailservers

I’m building a new set of mailservers for wordtothewise.com – our existing mailserver was “I’ll repurpose this test box for a week” about four years ago, so it’s long past time. I tested our new smarthost by sending a test mail to gmail. This is the very first email this IP address has sent in […]

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Why do we “warmup” IP addresses

IP address warmup is a big issue for anyone moving to a new IP address for sending. I’m constantly being asked how to warm up an IP. My answer is always the same. There’s no right way to warm up an IP nor is there a specific formula that everyone should follow. What warming up […]

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