Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process during signup. Why? Because it establishes the relationship even before email happens. People want...
Earlier this week I was talking on IRC with some colleagues. There was some kvetching about senders that think transactional emails are the same as triggered emails. This led to discussion about whether transactional and triggered emails are the same. I don’t think they are, but it took a while for me to come up with why I don’t think they’re the same. It took even longer to...
Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years you have registered with PACE, or one of our affiliated companies, to receive free...
How do you approach the first contact with a potential customer or prospect? Do you just jump right in and start making your pitch or do you actually take the time to introduce yourself and your company? Most good sales reps spend a little time socializing with prospects before they launch into the sales process, particularly when they are cold calling the target. This courtesy doesn’t seem...
Last week I mentioned a Smith-Harmon report about how to handle email when going out of business. I mentioned at the end of the post that I was pleasantly surprised at how well done their email program was. Let’s walk through the process. 1) The download process. Clicking on the “download report” page popped up a signup window. They ask for first name, last name, company and and email address...
Two marketing reports were reviewed today in other blogs. Stefan Pollard writes at the Merkle report showing that recipients really will add a sender’s address to their address book, but that they are picky about which senders they do this for. His article also provides a number of suggestions for how to be a sender that is added to the address book. Meanwhile, Matt Vernhout discusses the...
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