There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But there are still too many places...
A decade or so ago I was offering whitelisting services to clients. It was pretty simple. I’d collect a bunch of information and do an audit on the customer’s sending. They’d get a report back identifying any issues that would limit their chances at acceptance. Then I’d go and fill in the forms on behalf of the client. Simple enough work, and it made clients feel better...
DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains what to do with messages that do not authenticate. In addition, DMARC introduces the concept of “domain alignment.” What this means is that the authentication has to be from the same domain (or a sub...
… with emailreg.org. A client of mine asked today if it was worth registering domains with emailreg.org as a whitelisting process. I’ve asked a few delivery folks for their feedback, but I was wondering what the broader email community thought. Does registering there help delivery to domains behind barracuda processes? Drop me a line on our contact page or add your experiences in the...
Today’s question comes from Leslie J. Just how difficult is it for a small business that runs a highly compliant mailing system to find their way onto whitelists at the big freemail/spam filter providers? It seems utterly impossible meaning man hours are completely wasted messing around with subjects and content when if the same business sends the very same message through any number of...
Two marketing reports were reviewed today in other blogs. Stefan Pollard writes at the Merkle report showing that recipients really will add a sender’s address to their address book, but that they are picky about which senders they do this for. His article also provides a number of suggestions for how to be a sender that is added to the address book. Meanwhile, Matt Vernhout discusses the...
In handling day to day issues I use the ISP designated channels. This means I frequently get dragged into long conversations with people, probably outsourced to the far east, who can do nothing beyond send me a boilerplate. This can be a frustrating experience when the issue you’re trying to deal with is not handled by the script. Generally, by the time someone has come to me for help, they...
One of the best ways to ensure mail is delivered to a recipients inbox is to encourage the recipient to add the senders from: address to their address book. In cases where an ISP might otherwise bulk folder the email, they will instead put the email into the inbox. Senders are changing their practices to get recipients to add from addresses to address books. There are a number of companies...
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