BLOG

Tag: whitelisting

A brief DMARC primer

DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains what to do with messages that do not authenticate. In addition, DMARC introduces the concept of “domain alignment.” What this means is that the authentication has to be from the […]

29 Comments

Looking for some experiences…

… with emailreg.org. A client of mine asked today if it was worth registering domains with emailreg.org as a whitelisting process. I’ve asked a few delivery folks for their feedback, but I was wondering what the broader email community thought. Does registering there help delivery to domains behind barracuda processes? Drop me a line on […]

No Comments

How difficult is it to get on whitelists?

Today’s question comes from Leslie J. Just how difficult is it for a small business that runs a highly compliant mailing system to find their way onto whitelists at the big freemail/spam filter providers? It seems utterly impossible meaning man hours are completely wasted messing around with subjects and content when if the same business sends the […]

4 Comments

Marketing reports

Two marketing reports were reviewed today in other blogs. Stefan Pollard writes at the Merkle report showing that recipients really will add a sender’s address to their address book, but that they are picky about which senders they do this for. His article also provides a number of suggestions for how to be a sender […]

No Comments

Breaking through the script

In handling day to day issues I use the ISP designated channels. This means I frequently get dragged into long conversations with people, probably outsourced to the far east, who can do nothing beyond send me a boilerplate. This can be a frustrating experience when the issue you’re trying to deal with is not handled […]

5 Comments

Getting whitelisted by endusers

One of the best ways to ensure mail is delivered to a recipients inbox is to encourage the recipient to add the senders from: address to their address book. In cases where an ISP might otherwise bulk folder the email, they will instead put the email into the inbox. Senders are changing their practices to […]

4 Comments
  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


Archives