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Tag: wttw in the wild

Email trends for 2017

Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!

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Learning to fish

I am honored to be included in the Learn to Fish document built by Adobe.

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Don’t just follow the HOWTO

There are so many moving parts to ensure good email deliverability. Email marketers need to know marketing, they need to know email and they need to know design. The technical bits of email can be a challenge to learn, and many folks who write tutorials and How-Tos write them for a different audience than marketers. One […]

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