Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came […]
We have multiple measures of deliverability. Ones that we don’t even let in the door, and then we have ones that customers indicated that they don’t want to be delivered. – Jeff Bonforte, Senior VP Communications, Yahoo Mail Read a little more about Yahoo and spam over at Tech Insider, or listen to the podcast at […]
Over the last few months I’ve seen people complaining about losing the Yahoo FBL emails with verification codes. This seems to be intermittent and no one could really explain what was going on. Dale Lopez, VP of operations for V12 group, shared that their operations group discovered that one issue with the missing verification emails […]
A lot of people are reporting they’re not getting confirmation emails when signing up for the new Y! FBL program. This is causing problems with folks attempting to transfer domains to the new FBL. Will update when I hear anything.
I’ve been hearing from folks over the last few days that they’re seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they’re seeing some, but not all, customers affected. Other ESPs aren’t seeing any changes. It’s not just you. But it would be very worthwhile to dig into engagement and […]
If you are utilizing the Yahoo Complaint Feedback Loop, you should have received an email today about an upcoming change to the CFL. The message received was: “On June 29, 2015, we will transition Yahoo Complaint Feedback Loop (CFL) administration from Return Path to Yahoo Customer Care. We will continue sending spam reports during this […]
Greetings from Dublin, where we’re gearing up for M3AAWG adventures. In the blog this month, we did a post on purchased lists that got a lot of attention. If you’ve been reading the blog for any length of time, you know how I feel about purchased lists — they perform poorly and cause delivery problems, […]
Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam. IP Address Reputation URL Reputation Domain Reputation Sender Reputation DomainKeys Identified Mail (DKIM) signatures DMARC authentication Autonomous System Number (ASN) reputation Autonomous System Number (ASN) is a globally unique number that is assigned […]
We’re seeing multiple reports that the Yahoo feedback loop stopped working some time in the past couple of days. If you’re not seeing reports, it’s not just you.
Via mailing lists and Al Iverson’s Spamresource blog, Yahoo China domains (yahoo.com.cn and yahoo.cn) are no longer accepting email. Yahoo announced in April of 2013 they are shutting down their email services in August of the same year and advises users to create new accounts with Alibana. While the domains still have valid MX records, […]