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Tag: zombies

October 2016: The Month in Email

We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should […]

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Zombies are real but less of a problem

A few years ago I wrote a series of blog posts about zombie email addresses. Zombie addresses are those that someone owned and used and interacted with, but for whatever reason stopped logging into and checking. This series started with the time before the zombies, and moved on to the zombie uprising. Then discussed how they […]

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Thoughts on Data Hygiene

One of the big deliverability vs. marketing arguments has to do with data hygiene and dropping inactive users. Marketers hate that deliverability people tell them to let subscribers go after a long time of no activity from the subscriber. Data hygiene is good. Email is not permanent and not forever, and the requirements for data […]

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… until it stops moving

Nothing is impossible to kill. It’s just that sometimes after you kill something you have to keep shooting it until it stops moving.Mira Grant, Feed It’s getting to the time of year when I can get away with some horror movie metaphors. Today, things that are dead. 1. ADSP ADSP was a domain repudiation scheme […]

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Yahoo releases user names

According to TechCrunch, Yahoo has started notifying people if their desired username is available. For users who asked for names that aren’t available now, Yahoo has a solution. They will be keeping wishlists for users for the next 3 years. If those usernames are abandoned and expire, Yahoo will notify people by email. Any sender […]

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One letter off…

I’m working on a blog post about the new Gmail tabbed inbox and the messages Gmail is inserting into the promotions tab. The messages aren’t showing up on most of my accounts, so I logged into an infrequently used account of mine. Ads are there, I got my screenshots and some data about the behaviour […]

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Delivery implications of Yahoo releasing usernames

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might […]

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Increase in bounces at Y!

I’ve been seeing reports over the last few days about an increase in bounces at Yahoo. Reliable people are telling me they’re seeing some increase in “invalid user” bounces. You may remember Yahoo announced an overhaul of their mail product back in December. Reliable sources tell me that this is more than just interface revamp. […]

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Broken record…

The Return Path In the Know blog listed 4 reasons mailing those old addresses is a bad idea. Ashley, the author, is completely right and I endorse everything she said. (Although I’d really like to hear what happened to the customer that added back all those addresses. What was the effect on that campaign and […]

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Data hygiene and bouncing zombies

There are a number of folks who tell me there can be no zombie addresses on their lists, they aggressively remove any address that bounces. The problem is that zombie addresses don’t bounce, at least not always. And even when ISPs say they have a policy to bounce email after a certain period of time […]

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