Blast
Appending in a nutshell
A few months ago a colleague sent me, and every other person on his overly large LinkedIn list, an email looking for some help hiring. It starts off with “Greetings LinkedI Connections” and ends with… an unsubscribe link.
Read MoreBoston police using email to warn residents
Jaclyn Reiss tweets:
Town of Watertown email blast sent just now says stay in home, follow police instructions, local businesses should NOT open
Email is not dead, not even close.
Stay safe, Boston.
Lasting effects from aggressive marketing
Return Path has an interesting post on the lasting effects of aggressive holiday marketing.
Read MoreBlasting the message!
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice.
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