Buying Leads

Fraudulent signups or spam?

This morning I got spam from a major data broker / ESP / credit reporting agency claiming I’d signed up on some college website. In the UK. To check my credit score.
Uh. No. No I didn’t.
Of course, it’s very possible someone did use my email address when signing up for something at a UK university. They probably got a t-shirt or free pizza out of it. But that doesn’t really matter to me. A certain credit agency is spamming me with irrelevant and horribly targeted advertisements for their services and claiming the mail is opt in.
I know that address is widely sold in the UK to “legitimate” marketers. It’s very possible that it was purchased by the spammer in question. Or, I dunno, maybe they’re the ones selling it. As a victim, I don’t really care why a company is spamming me.
Part of a sender’s job to make sure their data is accurate. And they failed.
But for this particular company, that’s par for the course. When I posted about this over on Facebook, I had multiple friends pointing out that this company regularly spams and sells spamming services.
Spammers gonna spam.

Tagged Email Addresses

Sept 17, 2019: Shutting down comments on this post because we cannot help you recover any email account and I am concerned about the number of people who are providing PII (including phone numbers, credit card numbers!!! and email addresses) in the comments.

Appendleads is not unusual

I called out David Williams from appendleads.com yesterday for his spam. Sure he’s a spammer, his database is full of garbage information and his email violates CAN SPAM but he’s not that unusual in the realm of list sellers. He is very typical of the people I see offering lists for sale.
List sellers are the internet version of used car salesmen. Everyone knows they are slimy sales guys who will do anything to close the sale. They don’t have a real web presence, just visit appendleads.com and see what I mean.
And yet, people still buy lists from them! I have no doubt that my spammer friend has a nice little business selling email addresses. He sends out spam, he gets a few responses, makes a tidy profit and then sends out another spam, hooks a few more people and makes more money.
OK, so not all list sellers are like appendleads. Some of them go so far to build a website. But at the core they’re the same. They are selling data that isn’t clean, it’s not opt-in, it’s not been verified.
This is why so many of us harp on not buying lists. The sales guys talk a great game, but they aren’t selling what purchasers think they’re getting. They also don’t care. They have no incentive to clean up their data. They have no incentive to accurately represent what they’re selling. All of the risk is on the person that sends the email. Once they have their money, the buyer is on their own.
Can you ever successfully purchase a list? I’m sure some senders have. But that experience is closer to winning more than a thousand dollars in the lottery than an actual good business decision.

Buying Lists

One of my email addresses at a client got spammed today offering to sell me appending services. I was going to post the email here and point out all of the problems in how he was advertising it, including violating CAN SPAM.
As I often do, I plugged his phone number into google, only to discover that my blog post from March about this spammer was the 2nd hit for that number. Well, go me.
I can report nothing has changed. He’s still violating CAN SPAM. He’s still claiming I have no right to post, share, spindle, mutilate or fold his spam. Well, in the interest in something, I thought I’d share the whole post this time. Just to warn folks from attempting to purchase services from appendleads.com (nice website, by the way).

20M leads a month

Some back of the envelope calculations.

20M “opt-in” leads a month is roughly 650,000 leads a day.