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Link tracking redirectors 2

• steve
• Technical

It’s not too difficult to build your own link redirector, perhaps a few hours work for a basic implementation

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Link tracking redirectors

• steve
• Best practices , Technical

Almost every bulk mail sent includes some sort of instrumentation to track which users click on which links and when. That’s usually done by the ESP rewriting links in the content so they point at the ESP’s tracking server, and include information about the customer, campaign and recipient. The recipient clicks on the link in the email, their web browser fetches the link from the tracking server, the tracking server records the details of that click and tells the browser to immediately open the original destination page.