Expiring
No false-starts, do-overs, or mulligans for Email
Guest post by Neil Schwartzman
Josh Baer, former VP of Datran Media and current CEO of OtherInBox.com has been floating an idea at the DMA’s Email Experience Council and a few other places, and recently got some traction in Ken Magill’s Magill Report.
What Josh is proposing is to create the technical means by which a Sender can decide when email ‘expires’ and is automatically removed from a recipient’s inbox, either by deletion, or perhaps archiving (in the case of Gmail). This would supposedly help the end-user, by removing marketing offers that are no longer available.