Mobile
Reengagement emails
By default I don’t load images in email. For one thing it lets me see who is using open / click data to measure engagement. This morning I got a reengagement email from my Senator. 
There are things I really like about this email and there are somethings I think they get a little wrong.
iOS mail supporting list-unsub header
Al over at SpamResource reports that the next generation of Apple’s iOS has support for the list unsubscribe header.
To the best of my knowledge, this is the first time an independent email client has built in support for the List-Unsubscribe header. Microsoft and Google support it, but only in their webmail system. Hopefully other mail clients will follow suit.
iMessage Spam
iMessage is the Apple messaging system that lets folks send short messages to one another over WiFi. In December I received my first iMessage spam.
I’m not even really sure how to report it or how to report it to.
Mobile spam is a hot button issue right now, but the tools just aren’t around to control SMS, iMessage and TXT spam like there is with email. And even though sending unsolicited messages to a mobile device is against several laws here in the US, there does seem to be a core of spammers that continue to send.
Mail that looks good on desktop and mobile
Over the weekend I noticed a new CSS framework aimed at email rather than web development, “Antwort“.
This isn’t the first or only framework for email content, but this one looks simple and robust, and it allows for content that doesn’t just adapt for different sized displays but looks good on all of them. The idea behind it is to divide your content into columns, magazine style, then display the columns side-by-side on desktop clients and top to bottom on mobile clients. That opens up much more interesting designs than the more common single fluid column approach.
It looks nice, it supports pretty much every interesting email client, but it also comes with some directions based on real world experience.