Promotions
Gmail promotions tab improves for marketers
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line.
Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail.
More innovation from Gmail in the mailbox. This one feels pretty consumer friendly, although I still have memories of XXX spam from years ago showing rather explicit images. Gmail must have a lot of confidence in their filtering to push image display to the inbox.
Are the new Gmail ads email?
I’ve seen lots of opinions over the last few weeks about whether or not the new ads in the Gmail promotions tab are email or not.
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