State Spam Laws
Proxy registrations and commercial email
Yesterday the law firm Venable, LLP published a document discussing the recent California appellate court decision in Balsam v. Trancos. Their take is that commercial email that contains a generic from line and is sent from a proxied domain is a violation of the California Business and Professions Code § 17529.5(a)(2).
Read MoreCA court requires sender identification on emails
Venkat analyzes the appeals court decision in Balsam v. Trancos, Inc.. In this case the appeals court decided that emails have to identify some actual person or entity they are sent by or from. Emails that do not identify the sender are in violation of the California anti-spam statute.
Venkat talks about all the reasons he thinks this is a problematic ruling, and the CA courts and anti-spam activists certainly have their share of bad rulings. I’m less convinced. The crux of the case seems to be that the advertiser used a number of random domains to hide the responsible party for an email. Rotating domains is a very, very common spammer tactic that is specifically a way to avoid domain based filters.
I understand Venkat’s concern but as someone who gets a lot of these spams I think the court is certainly ruling within the spirit of the CA statute. These mailers are using random domains to avoid filters and mislead recipients as to the source of the mail. Even if the domains are legitimately owned by the advertiser, they are usually hidden behind privacy protection and give the recipient no real information about who is sending the mail.
Another interesting point is the court speaking out against privacy registration. Personally, I don’t think any business should ever hide their domain registration behind privacy protection. If you’re a business, then you should stand up and give real contact information. I know it can be scary, particularly for people working out of their home, but if you’re a real business, you need to have an address registered with your state. Furthermore, if you’re a business sending email, all that email must contain a physical postal address. Your address already needs to be public, and including that in whois records isn’t actually going to change anything.
Legal analysis of Hypertouch v. Valueclick
Venkat has an analysis of the Hypertouch v. Valueclick case and recent appeals court ruling.
Read MoreCAN SPAM preemption of CA law
The California court of appeals returned a ruling yesterday in the Hypertouch v. ValueClick case. This is a case I haven’t talked about at all previously, but I think this ruling deserves a mention.
The short version is that Hypertouch sued Valueclick in 2008 under both CAN SPAM and the California anti-spam law. Eventually the judge in the case ruled that there was no clear evidence of fraud, therefore CAN SPAM preempted the California law.
Hypertouch appealed the case.
Yesterday the appeals court published their opinion and kicked the case back down to the lower court.
Maine backs away from new marketing restrictions
The WSJ reports that politicians in Maine have figured out that the new Maine law prohibiting collecting information from teenagers without parental permission is badly written and has a lot of problems.
The Attorney General has decided not to enforce the law as it stands. The law does contain private right of action, so there may be private suits filed against companies.
I can’t necessarily fault the state senator who drafted the legislation for her intentions.
Maine prohibits marketing to minors
Last week, the state of Maine passed a law prohibiting marketing using personal information to minors without verifiable consent from a parent or guardian. From what I understand, this law started out as a prohibition on using health information for marketing and expanded to any personal information.
The law defines personal information as:
Supreme Court declines to hear anti-spam case
Yesterday the Supreme Court declined to hear an appeal for Virginia v. Jaynes. This means that the Virginia state supreme court ruling overturning the Virginia anti-spam law currently stands.
Jeremy Jaynes was a well known spammer who went under the name Gavin Stubberfield. He was pretty famous in anti-spammer circles for sending horse porn spam. In 2003 he was arrested under the Virginia state anti-spam statute. He was initially convicted but the conviction was overturned on appeal.
Ethan Ackerman has blogged about this case, including a recap today.
Venkat Balasubramani has also blogged about this case.
Mickey Chandler has the docs.
John Levine weighed in.
News Articles: CNN, Washington Post, CNET