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More evidence the DMA does not get it
A friend of mine sent me a link to a blog a few weeks ago. Jeff Nolan points out that to get to content on the DMA website one must go through a registration process. Not only do you have to register, but the registration requires you first search the DMA database to see if you are already registered. Jeff has screen shots of the process.
I fully understand the desire to control access to information put on the web, and the desire to know who is reading your stuff. And, of course, the DMA is all about collecting personal information in order to provide meaningful targeted advertising to recipients. If this is not their goal with the website, then there is no reason to require registration.
Taken with the EEC fiasco, it demonstrates that the DMA is not a leader in online marketing.
Report subscriber and changes to whitelisting at some ISPs
If you’re reading this through the archives please check the date before commenting on this post.
Mark Brownlow has a post on a new technology for senders. I think this will help ensure senders have a say in the general delivery of mail for receivers.
Through the grapevine, I have also heard there’s a new technology developed by a company called Purple Cod. This technology makes it easy for end users to control ISP whitelists. Users at ISPs that deploy this technology will be able to whitelist any sender at the MTA level. When a user receives a mail, there will be a new button “whitelist this sender”. That will exempt that sender from spam filtering of any future email.
The ISPs looking at this technology believe this will improve overall delivery for senders.
In order to fully take advantage of this technology, ISPs will be moving to only allowing email from whitelisted senders to send mail to the ISPs. Senders who are not whitelisted will use a different pool of servers. These servers will only accept 1 in 1000 emails. If a sender gets mail through, and the recipient requests whitelisting then the sender will be moved to the whitelist only pool.
More rumors as I hear them.