Webinar

More predictions for 2016

This morning I had the pleasure of participating in the SparkPost 10 experts in 50 minutes webinar. I am honored to be included with such a smart group of forward thinking leaders in the email space.
The webinar was also live tweeted using #emailpros. I’ve put together some of my favorite tweets from today.
What was fun for me was listening to the similarities and differences in our views. Multiple people mentioned authentication and security. Other people focused on display and creatives. Privacy and big data was another theme through multiple speakers. Our Canadian representative gave us a good summary of CASL enforcement. We also had some insightful comments about how deliverability is changing for the B2B market.
I’m definitely stealing B2H. I tweeted B2Host, but also saw someone use B2Human. Both work. It’s a term that really captures what deliverability is about. The human behind the email address is critical for getting to the inbox. B2H! Beautiful.

10 experts in 50 minutes: predictions for 2016

I’m thrilled to be one of the email experts speaking at the 2016 predictions webinar hosted by SparkPost.
Come join us!

Engagement, ISPs and the EEC

There’s been some controversy over some of the things said by the ISPs at the recent EEC meeting. Different people interpret what was said by the ISPs in different ways. The EEC has set up a webinar for March 17 to clarify and explain what was meant by the ISPs.

Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery.

Think you know about deliverability?

Check out the tweets from my AMA webinar sponsored by Message Systems today.
Thanks to the AMA and Message Systems for having me.

Reminder: AMA webinar

Today is the last day to sign up for the AMA webinar hosted by MessageSystems and listen to me talk about the future of deliverability.
I hope to see you there!

Talking about deliverability

Next Tuesday, September 23, I’ll be speaking about deliverability at a webinar sponsored by Message Systems and presented by the American Marketing Association.
Registration is open to all, so if you’re interested in hearing some of my opinions about deliverability past, present and future, sign up.

Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies.
How to Boost Email Marketing Response Rates