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Author: laura

Only spamtraps matter, or do they?

I received mail from Mitusbishi UK over the weekend, telling me that as a subscriber I was eligible to buy a car from one of their dealers, or something. I didn’t actually read the whole thing. While I am competent in a right hand drive, even when it’s a manual, it’s not something I want […]

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What about Tom?

I use tom@hotmail.com as my default bogus email address. Tom has subscribed to so many things because of me. This is why address verification doesn’t work. The address tom@hotmail.com is a real address. It exists. It accepts mail. And at least one person admits to signing up Tom for mail that the person doesn’t want. […]

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Alternate contact when mail bounces

We received an invite from a local company recently. At the top of the invite there was a sticker. We attempted to send email, but your address bounced. Please contact either me or the tasting room to update. Thanks! We attempted to send email, but your address bounced. Please contact either me or the tasting […]

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Email can’t be dead

Sitting in my drafts folder is a rant I wrote during one of the “email is dead” discussions. I think there’s a core of usefulness in my rant. The discussion was about how many click bait articles claim email is dead because people under 20 don’t have email accounts, or if they don’t, then they […]

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Clear and Clearwire.net

As of April 15th, Clearwire will no longer support their CLEAR Email/Clearwire Email services which include @clear.net and @clearwire.net mail domains. They were acquired by Sprint and these domains will bounce after April 15th 2015. Many thanks to Anthony Chiulli from Salesforce for the tip.

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It’s the recipients

Most delivery problems to US ISPs boil down to sending mail to people who don’t want it or expect it. Sure, we do technical audits and find issues with how companies are sending mail. But all the technical correctness in the world isn’t going to make up for sending mail users complain about or don’t […]

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Purchased Lists and ESPs

One thing almost every ESP delivery person has dealt with, at one time or another, is a customer complaining about being unable to send to a purchased list. Inevitably, the customer will say “But other-ESP lets us send to purchased lists, why won’t you?” I’ve heard this over and over from many different colleagues. Of […]

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4 things spammers do legitimate marketers don’t

I’ve never met a spammer that claims to be a spammer. Most that I’ve met claim to be legitimate marketers (or high volume email deployers). But there are things spammers do that I never expect to see a legitimate marketer doing. I’ve written about these things throughout the blog (tag: TWSD), but it’s probably time […]

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting […]

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April 2015: The Month in Email

We started the month with some conversations about best practices, both generally looking at the sort of best practices people follow (or don’t) as well as some specific practices we wanted to look at in more depth. Three for this month: Be gracious with opt-out requests. Email marketing is hard. Even when it’s successful, response […]

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