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Author: laura

Gmail showing authentication info

Yesterday Gmail announced on their blog they would be pushing out some new UI to users to show the authentication and encryption status of email. They are trying to make email safer. There are a number of blog posts on WttW for background and more information. TLS and Encryption Protect your email with TLS Cryptography […]

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Q1 2016: Upcoming events

While we’re working on a Speaking Schedule page for my upcoming events, I’ll just update the blog. My schedule for Q1 and Q2 is coming together. M3AAWG 36: San Francisco, February 16 – 18th. I’ll be up on Monday afternoon. No official speaking at this one, just sitting in the audience and listening. But stop […]

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AOL broken (again)

I am, apparently, still one of the top hits when you Google for AOL. When things break at AOL, this means I get lots of contacts, comments and even phone calls from people looking for help. I’m really not AOL support. (Really. I’m not. If you’re an AOL user I can’t help you log into […]

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Things you need to read: 2/5/16

Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came […]

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January 2016: The Month in Email

Happy 2016! We started off the year with a few different “predictions” posts. As always, I don’t expect to be right about everything, but it’s a useful exercise for us to look forward and think about where things are headed. I joined nine other email experts for a Sparkpost webinar on 2016 predictions, which was […]

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Enter clickbait here

Yesterday I talked about how the truth matters in email marketing. But that’s not the only place the truth matters. Today I found myself in a bit of a … discussion on Facebook. It ended up being a lesson in why you should never trust the clickbait headline. I also realized there are parallels with […]

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The truth matters.

Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price!   All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to […]

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Purchased lists and ESPs: 9 months later

It was about 8 months ago I published a list of ESPs that prohibit the use of purchased lists. There have been a number of interesting responses to that post. ESPs wanted to be added to the list The first iteration of the list was crowdsourced from different ESP representatives. They shared the info they […]

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Ask Laura

An Advice Column on Email Delivery When we work with brands and senders to improve email delivery, there are many questions that come up again and again. For 2016, we thought it might be interesting to answer some of those questions here on the blog so others can benefit from the information. Confused about delivery […]

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More 2016 predictions

Gerald Marshall of Email Industries looked at over a hundred different 2016 predictions and organized them for us. Most predictions went into the segmentation and personalization and automation buckets. Only a few predictions were security related, which either means I’m ahead of the curve or on a different planet. Time will tell.

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  • Lost in the mists of time

    Over on the Farsight Security blog Joe St. Sauver talks about some of the early days of online abuse, on usenet. Laura and I were on the periphery of early usenet abuse, mostly as users, but Usenet (and IRC) around then were the places we both started with email abuse.No Comments


  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


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