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Author: laura

Changes coming to Verizon email

Last year Verizon bought AOL. As part of that merger some @verizon.net email is being migrated to the

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April 2016: The Month in Email

We are finishing up another busy month at WttW. April was a little nutty with network glitches, server crashes, cat woes, and other disruptions, but hopefully that’s all behind us as we head into May. I’ll be very busy in May as well, speaking at Salesforce Connections in Atlanta and the Email Innovation Summit in […]

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Pete and Repeat

Pete and Repeat were on a boat. Pete fell out, who was left? I was searching the blog for some resources today and these were the first two posts that showed up on the search results. I often feel like I’m repeating myself, but sometimes I am.  

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Trust the list broker

Over the years I’ve worked with companies who admit to me that they’ve purchased data at one point or another. Let’s face it, as bad a practice as it is, people and companies still think they can succeed in email marketing with purchased lists. As part of the cleanup process, I start to ask questions […]

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Let’s talk CAN SPAM

Earlier this week I posted about the increased amount of B2B spam I’m receiving. One message is not a huge deal and I just delete and move on. But many folks are using marketing automation to send a series of emails. These emails often violate CAN SPAM in one way or another. This has been […]

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We joined the i2Coalition

Word to the Wise has joined the i2Coalition. Today they posted our introduction to their blog. Why did we do it? Email, and online spaces, are so important to modern life. We shop, bank, communicate, play and interact online. The internet has facilitated everything from political revolution to coffee dates and international friendships. Steve watched […]

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It’s still spam

Companies are always trying to find new ways to use and abuse email. My mailbox has been rife with mail from companies trying to sell me stuff for my business. It’s been interesting to watch the new ways they’re trying to get attention, while not honoring the most important rule of email marketing. Marketing Automation […]

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The source of deliverability problems

Most deliverability problems don’t start where many people think they do. So very often people call looking for deliverability help and tell me all about the things they’re doing to reach the inbox. They’ll tell me about content, they’ll tell me about bounces, they’ll talk about complaints, engagement, opens and clicks. Rarely will they bring […]

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Ask Laura: Is the SmartScreen Filter Really Smart?

Dear Laura, Can you help me understand the Microsoft SmartScreen filter? I’m working on a new project and we’re not able to get to the inbox at Microsoft.  Our SNDS/JMRP health is great, not a problem that we can see, but when we contact the support team we’re told we’re being flagged by SmartScreen. It […]

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Upcoming events for Laura

We’re more than halfway through April. Good: Taxes are finished. Bad: Wait? We’re well into Q2? How time files. With that realization, it seems like it’s a good time to share some of the places and events I’ll be at in May. Salesforce Connections in Atlanta, GA. May 10 – 12. I’m a panelist for Deliverability […]

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  • HE.net DNS problems

    Hurricane Electric had a significant outage of their authoritative DNS servers this morning, causing them to return valid responses with no results for all(?) queries. This will have caused delivery problems for any mail going to domains using HE.net DNS - which will include some of their colocation customers, as well as users of their free services - but also will have caused reverse DNS to fail for most servers hosted by Hurricane Electric worldwide, so if any of your mail is being sent from HE hosted machines you may have seen problems. (We're HE customers so we noticed. Still happy with them as a vendor.)No Comments


  • 65.0.0.0/8 DNS issues

    If you're sending email from any address beginning with a 65 - in 65.0.0.0/8 - it's possible you'll see some delivery problems. Something appears to be broken with dnssec signatures for the reverse DNS zone, leading queries for reverse DNS to fail for anyone using a dnssec aware DNS resolver (which is almost everyone).1 Comment


  • Our green bar certificate is going away

    Later today we'll be switching from an Extended Validation ("green bar") SSL certificate to a Domain Validation certificate. This isn't exactly a planned change but I'm waiting for responses from Comodo before I go into it too much. I'll share some more details next week.3 Comments


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