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Author: laura

Politics and Delivery

Last week I posted some deliverability advice for the DNC based on their acquisition of President Obama’s 2012 campaign database. Paul asked a question on that post that I think is worth some attention. I am fascinated by the ramifications of email deliverability for political donations. Are there sysadmins at the big ISPs who make […]

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Deliverability advice to the DNC

I was working on another post for this afternoon, but when I checked Facebook Autumn Tyr-Salvia had posted a link that’s much more interesting to talk about. It seems the Democratic National Committee has acquired President Obama’s email list from the 2012 campaign. The […] list […] includes details about the amount donors gave and […]

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Deliverability strategy to reach the inbox

I wrote a piece for the Only Influencers special Holiday Preparations edition about deliverability and the holiday email rush. One thing I like about the chance to write for other publications is the process often leads me down thought pathways and generate some new ideas. One thing this post helped crystalize in my mind is […]

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Still Spamming…

This morning I woke up to news that Sanford Wallace pled guilty to spamming. Again. Sanford was one of the very early spammers (savetrees.com). He moved to email from junk faxing when Congress made junk faxing illegal in 2005. He sued AOL when AOL blocked his mail. He lost and the courts maintained that blocking […]

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Check your tech

One of the things we do for just about every new client coming into WttW is have them send us an email from their bulk mail system. We then check it for technical correctness. This includes things like reviewing all the different From headers, rDNS of the connecting IP, List-Unsubscribe headers and authentication. This is […]

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The FTC answers questions about CAN SPAM

The FTC posted answers to a number of questions about the CAN SPAM act. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have others send it for you – are you complying with the CAN-SPAM Act and the FTC’s CAN-SPAM Rule? FTC attorney Christopher Brown answers some of the […]

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Linking identities to email addresses

As I predicted yesterday, a bunch of sites have popped up where you can input email addresses and find out if the address was part of the Ashley Madison hack. My spam trap address isn’t on it, which makes me wonder if unsubscribe data was kept elsewhere or if they just never bothered to save the […]

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Ashley Madison Compromise

Last month Brian Krebs reported that the Ashley Madison database was compromised. Ashley Madison is a dating site that targets married folks who are looking to have affairs. Needless to say, there is a lot of risk for users if their data is found on the released data. Today what is supposedly the Ashley Madison […]

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Pattern matching primates

Why do we see faces where there are none? Paradolia Why do we look at random noise and see patterns? Patternicity Why do we think we have discovered what’s causing filtering if we change one thing and email gets through? It’s all because we’re pattern matching primates, or as Michael Shermer puts it “people believe […]

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Phishing costs company $46 million

Brian Krebs posted about a tech firm that lost $46M dollars due to fraud. The company reported in its SEC filings that the money was lost when someone impersonated an employee and directed the finance department to transfer money to outside accounts. This is becoming more common. In some cases, DMARC authentication may stop this […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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