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Author: laura

Google problems

It’s been a bit of a problematic week for Google. In the last few days they’ve had a number of outages or problems across different services. There was a major outage of Google Calendar. All email, including some spam, was delivering to the primary tab instead of the correct tab. Additionally, Google postmaster tools hasn’t […]

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Barracuda update

The Barracuda twitter account has been very helpful and responsive to the issue. A few hours ago they tweeted that the problem should have been fixed. Reports are that listings are resolving and things are getting back to normal. Folks are getting responses to emails to the address provided by Barracuda. 250OK confirms that they’ve […]

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Increase in Barracuda IP blocks

A number of folks are talking about a significant uptick in Barracuda IP blocks over the last few days. These blocks appear to be affecting wide ranges of IPs across multiple networks. Folks have been reaching out to Barracuda through their unblocking form. Many of them are not receiving answers, but some are getting answers […]

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Raising the standard

Last week news broke that Mailchimp had disconnected a number of anti-vaccination activists from their platform and banned anti-vax content. I applaud their decision and hope other companies will follow their lead in banning harmful content from their network. These kinds of decisions, where providers say you can’t do that on our network, are because […]

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Measurements

One of the things I’ve been spending a lot of time thinking about lately is how we measure deliverability. Standard deliverability measurements include: opens, bounces, complaints, and clicks. There are also other tools like probe accounts, panel data, and public blocklists. Taken together these measurements and metrics give us an overall view of how our […]

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End of an era

A few weeks ago, Return Path announced they were being purchased by Validity, who also own BrightVerify. Last week, they had a round of layoffs. According to sources inside the industry, Validity is closing the New York headquarters and Indianapolis offices and layoffs involved more than 170 staff members. Return Path has been a fixture […]

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Their network, their rules

Much of the equipment and wires that the internet runs on is privately owned, nor is it a public utility in the traditional sense. The owners of the property have a lot of leeway to do what they like with that property. Yes, there are standards, but the standards are about interoperability. They describe things […]

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Apple one time email addresses

At WWDC 2019 Apple announced “Sign in with Apple.” This is a service that allows iOS users to log into different applications with private, dedicated email address. When developers send mail to that address, Apple will forward it to the email address associated with the users AppleID. App developers that offer any third party log […]

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ESPs are failing recipients

Over the last few years I’ve reduced the complaints I send to ESPs about their customers to almost nothing. The only companies I send complaints to are ones where I actually know folks inside the compliance desk, and I almost never expect action, I just send them as professional courtesy. The sad fact is, many […]

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Google Suspicious Link Warnings

A number of folks in the sender space are reporting intermittent “This link may be suspicious” warnings on their emails. I first heard about it a few weeks ago from some clients. One wasn’t sure what was going on, the other found a bunch of malware uploaded into their customer accounts. At least 3 people […]

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