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Author: laura

Domains and Reputation

(Copied and lightly edited from a Facebook post) It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in […]

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What’s the best opt-in method?

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?

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Step by Step guide to fixing Gmail delivery

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your […]

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Current events and filters

That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way […]

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#ltdelivery: Maintaining reputation

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations. Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.

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The care and feeding of reputation

The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call. Check out our schedule and sign up […]

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Lets Talk Delivery

Hope everyone had a good break. The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with […]

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Let’s Talk: August vacation

These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training […]

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Let’s Talk: Reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m […]

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Let’s Talk: Engagement part 2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we […]

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