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Author: laura

Gmail tab weirdness

Lots of reports today about mail being delivered to unusual tabs today. Mail that normally goes to promotions is in updates, updates are in the inbox, things like that. It’s not just you. Update: The Washington Post reported on the bug. https://www.washingtonpost.com/technology/2018/12/07/gmail-promotions-bug-reveals-an-algorithmic-mystery/?utm_term=.fadd3485a612

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Whois silliness from Tucows

In the wake of GDPR, public whois records are 100% redacted. There is lots of work going on to attempt to provide the data without violating privacy laws, but no one is there yet. This came up because today I got email from Tucows asking  me to verify and, if necessary, update my whois data. […]

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Never 100% inbox

No matter how great an email program deliverability is, no one can guarantee that 100% of the email sent will reach the recipient’s inbox. Why? Recipients can make decisions about where mail goes in their own inbox. Every mail client has a way for users to control where mail is delivered. This is good for […]

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Thinking about the concept of best practices

In 2010 Chad White declared best practices dead. Frankly, the term has always been too “big tent” to be truly useful. When “don’t buy email lists” and “use buttons for primary calls-to-action” are both best practices, it’s no wonder there’s confusion. What we need is new language that differentiates those practices that are a litmus […]

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How much is too much?

Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 […]

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Successful sends on Black Friday

Last year a number of ISPs mentioned the Black Friday email volume was congesting their systems and causing delays. While anecdotally it seems that volume is up over last year I also haven’t heard any ISPs talking about congestion. Likewise, most of the delivery folks I’ve spoken too today and over the weekend are saying […]

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Ready. Set…

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Send Actual SMTP

It’s rare I find mail that violates the SMTP spec (rfc5321 and rfc5322). I’ve even considered removing “send mail from a correctly configured mail server” from my standard Best Practices litany. But today I got mail asking me to respond to a survey. This whole email is a mess of problems, and it’s claiming to […]

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Email addiction survey

The great folks over at Zettasphere and Emailmonday have released their Email Addiction Survey. Nothing surprising in the data that I can see, although I suspect one particular data point is going to surprise folks. Yup, more than 70% of people don’t really care about a do not reply address in a message. Honestly, I’m not […]

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Return Path FBL page down

As of 6pm UTC the fbl.returnpath.com website is down. Return Path are aware of the issue and are working to fix it. I haven’t seen any estimated time to fix. But, it’s not just you and they are aware. EDIT: And 30 minutes after I posted this, it’s back. All fixed! Go and submit your […]

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