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Author: laura

Another acquisition

Netsuite has entered an agreement to acquire Bronto. Congrats to the folks at Bronto.

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Mistakes happen

As happens every Tuesday, the Magill Report was blasted into mailboxes all over the Internet. This Tuesday was extra special for some recipients, though. These recipients received a dozen or more copies of the newsletter. Ken knows best practices and implements them rigidly in regards to his sending. He’s one of the very few standalone […]

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Where’s AOL?

I hear almost nothing about AOL from clients and potential clients these days. I hear a lot from AOL users who are confused and don’t understand that I am not AOL support (I’m not. Really. I can’t help you.). But I hear almost nothing from clients. There are three possibilities I can think of for […]

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Sparkpost: Momentum in the Cloud

Today MessageSystems announced the launch of SparkPost: the world’s most advanced cloud email delivery service. Using the Momentum engine, SparkPost lets small and medium size companies have access to the tools previously reserved for larger companies.

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A series of tubes

The Internet and pundits had a field day with Senator Stevens, when he explained the Internet was a series of tubes. I always interpreted his statement as coming from someone who demanded an engineer tell him why his mail was delayed. The engineer used the “tube” metaphor to explain network congestion and packets and TCP, […]

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Don’t like opt-outs? Target your program better.

I get a LOT of spam here. Most of it is marked and trivial to get rid of. Some of it is what I would call semi-legitimate. It’s a real product, but I never asked to receive any information from this company and am not actually part of their demographic. For one time things I […]

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Best practices … what are they?

“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the on. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois behind privacy protection services. Honor unsubscribe requests. Put your postal address […]

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March 2015: The month in email

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines […]

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What to do when an important email bounces

Some emails are more important than others. I know, I know, all emails are important, but really, some are more important than others. I’ve recently been decluttering by the simple expedient of enrolling in paperless statements for some of our accounts. We have a 1TB NAS, I’m not going to run out of storage space […]

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Thoughts on Gmail filtering

Gmail has some extremely complex filters. They’re machine learning based and measure hundreds of things about incoming mail. The filters are continually adjusting to changes and updating how they treat specific mail. One consequence of continually adjusting machine learning filters is that filtering is not static. What passes to the inbox now, may not pass […]

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