There is an ever increasing amount of spam I am getting from various companies asking for links here on WttW. The Answer is No. We do not have paid links. We do not have sponsored posts. Any links on the site are done at our whim and because we have something to say about your company. The only place we offer links is on the ESPs and Purchased Lists post. And, I gotta tell you, if you buy my...
These last few years have been something, huh? Something had to give and, in my case, that something was blogging. There were a number of reasons I stopped writing here, many of them personal, some of them more global. I will admit, I was (and still am a little) burned out as it seemed I was saying and writing the same things I’d been saying and writing for more than a decade. Taking time...
A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question: May Google launch a free and non-partisan pilot program to test Gmail design features, which will be open to authorized candidate committees, political party committees, and leadership political action committees, where spam detection as applied to messages...
Dear Colleagues at ESPs, We have a problem. More specifically, YOU have a problem. You have a spam problem. One that you’re not taking care of in any way, shape or form. There was a point where ESPs started caring about spam out of their networks. They got blocked enough they had to take action. Because they took action a lot of the big blocklists started being nice. Spamhaus, for instance...
I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for some folks...
It’s been a few years since we’ve actually made it to a MAAWG. We missed much of 2018 and 2019 due to our international move. Then 2020 San Francisco conflicted with a personal engagement. Then, well, pandemic hit and it’s been virtual and then we were moving and … wow, it’s been busy! We did make it to London, though, and have started reconnecting with colleagues...
I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even...
Another day, another ESP telling a client to publish a SPF include for the wrong domain. It shouldn’t annoy me, really. It’s mostly harmless and it’s just an extra DNS look up for most companies. Heck, we followed Mailchimp’s advice and added their include to our bare root domain and it’s not really a huge deal for companies with only a couple SaaS providers. Still...
Every once in a while we’ll see a rejection from Yahoo that says RFCs 554 5.0.0 Message not accepted due to failed RFC compliance. What does that mean and what can we do about it? It really does mean exactly what it says on the label: there’s something about the message that is not in compliance with any number of RFCs and are not going to accept the message in its current state. When...
There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside...
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