J.D. has a great post digging into ARF, the abuse reporting format used by most feedback loops.
If you’re interested in following along, you might find this annotated example ARF report handy.
The nice folks at Box of Meat pointed me at an article about SHOUTING in ALL CAPITALS. There’s something about text in all caps that turns people off. Using it in a social context is often seen as yelling. But using it in a design context is often seen as bad read ability. People use text in all caps thinking they are emphasizing their message. However, what they are actually doing is de...
A spam filter looks at many things when it’s deciding whether or not to deliver a message to the recipients inbox, usually divided into two broad categories – the behaviour of the sender and the content of the message. When we talk about sender behaviour we’ll often dive headfirst into the technical details of how that’s monitored and tracked – history of mail from...
All the cool kids are doing infographics, so here’s our take on the new Gmail Priority Inbox.
There’s been a steady trickle of “Email is Dead!” announcements over the years. 2005 – Pew Internet announces “email may be at the beginning of a slow decline” 2006 – USA Today announces “Email has become the new snail-mail” 2009 – The Wall Street Journal announces “The End of the Email Era”. That’s not surprising, and...
Four weeks ago you signed up for your mailing list using a virgin email address. (You didn’t? Maybe you should do that today – there’s no time like Thursday for a quick sanity check!) Check the mailbox for the account you signed up Is the mail you signed up for in the inbox? If you’re mailing at least weekly then there should be at least three messages there. Do they have...
A week ago you signed up for your mailing list using a virgin email address. (You didn’t? Maybe you should do that today – there’s no time like Thursday for a quick sanity check!) Check the mailbox for the account you signed up Is the mail you signed up for in the inbox? In the bulk folder? If it’s in the bulk folder, that’s something to look at – all the...
… if your company runs any sort of email marketing, anyway. Right now is the best time to do a mini-audit of your mail campaign. It’ll just take ten minutes, and if you put off doing it until tomorrow it’ll probably never get done. Go to your public-facing company home page. Does it have a link to your privacy policy? Does it have a link to where you can sign up for mailing...
Sept 17, 2019: Shutting down comments on this post because we cannot help you recover any email account and I am concerned about the number of people who are providing PII (including phone numbers, credit card numbers!!! and email addresses) in the comments. A tagged email address is any email address that provides some additional information to the recipient when they receive email sent to that...
I’ve seen some mentions recently of ESPs suggesting that if you use your own domain in the From: of mail you send through an ESP then that ESP can’t “do email authentication” properly unless they require you to edit your domains DNS settings. That’s not really so, but there is a kernel of truth in there. The real situation is, unsurprisingly, a bit more complicated...
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