I’ve had a lot less opportunity to blog at the recent M3AAWG conference than I expected. Some of it because of the great content and conversations. Another piece has to do with lack of time and focus to edit and refine a longer post prompted by the conference. The final issue is the confidential nature of what we talk about. With that being said, I can talk about a discussion I had with...
I still don’t have any solid information on the cause of the Yahoo bounces. I do know that folks inside Yahoo are looking into the issue. However, multiple people (including my clients) are reporting that the addresses that are bouncing have very recent click and open activity. Other reports say these addresses deliver on a resend. It looks like my advice yesterday was incorrect. I’m...
Multiple folks are mentioning seeing an increase in “user unknown” responses from Yahoo. Some people are discussing this with Yahoo.
Right now, best advice is to believe these are accurate user unknowns. UPDATE: There is increasing evidence these are not valid user unknowns. See next post.
ActiveCampaign is hosting their very first user conference in Chicago in June. I am honored to be a part of their speaker lineup.
Early bird registration only $450 through April 30.
It’s International Women’s Day, and I thought I’d take a moment to mention some of the many, many women who have inspired me and helped me along the way. Some of them work in deliverability and compliance. Others are business colleagues. Still others are cheerleaders and inspiration. All of them make the world a better place. Jen April Kristin Kelly Judith Mary Heather Skyler...
Today I was discussing some mailing list posts with an ESP colleague. He was telling me some interesting numbers he’d collected from different IP pools they maintain. He was testing routing mail through IPs based on subscription process and routing based on engagement metrics. The data showed that inboxing rates were similar across the test groups. As he put it, “IP reputation...
There was an unexpected break in blogging over the last 2 weeks. Between M3AAWG, a week of house guests and some upcoming big changes I didn’t get much writing finished. I started, and am still working on, about half a dozen different posts.
Thanks for your patience, we’ll get back to our regularly scheduled writing soon.
Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam. Useful data points they pulled out include: The increase in spam placement is...
As a digital channel, email provides a lot of different metrics for marketers to use. Not only can marketers measure things like open and click rates, but they can tie these numbers back to a particular recipient. This treasure trove of information leads to obsessing over making the numbers look good. For good deliverability senders want low bounce rates, low spamtrap rates, and high engagement...
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