Shady direct marketers exploit CAN SPAM to continue spamming but protect themselves from the law. This is something I’ve been talking about for a while (TWSD), and it’s nice to see the mainstream press noticing the same thing.
HT: Box of Meat
Mickey has the full docs of the settlement, and talks about the implications of the confession of judgment.
Mark Brownlow writes about engagement. “…the people we really need to keep happy are the subscribers.” Go read the whole thing.
Mailchimp published a case study looking at a customer moving from sending in house to using Mailchimp.
Neil Schwartzman reacts to yesterday’s link post.
For all of you that are asking “What do the ISPs want from us” Annalivia has posted a list of specifics that you can do to improve delivery.
Al Iverson has responded to one of the comments on my “Changes” post.
The new AOL postmaster pages are live at
Annalivia posts a guide to FBLs over on the AOL postmaster blog.
One of the more common complaints from senders is that ISPs won’t tell them what to do. Al Iverson takes this on in his post “Did you catch that?” He says: […] email service providers and marketers repeatedly [ask] for ISPs to tell them what the rules are. […] ISPs have been telling you what the rules are for years now. Stop feigning deafness. Changes are coming, and...
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