Ethan Ackerman has a summary of recent cases where judges are splitting over rulings on CAN SPAM pre-emption.
May 20, 2009
CAN SPAM pre-emption in the courts
20May
May 12, 2009
Update on Canadian Law
12May
Neil Schwartzman has an update on the status of the Canadian anti-spam law currently working its way through the legislature.
May 8, 2009
Sending mail from unread email addresses
08May
Some marketers, even large marketing companies, send mail from email addresses that are unread. Justin Premick posted a list of reasons this is a very, very bad idea. Be sure to read the comments, too.
May 7, 2009
Good email design
07May
DJ at Bronto has another example of great email design.
April 24, 2009
What Mark Said
24April
Mark Brownlow skewers the arguments from opt-out proponents. A definite must read.
April 20, 2009
Subscribers notice what marketers do
20April
Stephanie Miller from RP blogs at EEC about a UK consumer survey with the take home message: “consumers notice what email marketers do. When we send something interesting and relevant at a good pace, they are happy to stay active with our programs. When we don’t… well, then we’ve lost them, perhaps for good.”
April 7, 2009
Three ways spammers get your address
07April
Paul explains 3 ways spammers get your email address.
April 2, 2009
Open rates
02April
Right now, there is no way to compare open rates as everyone calculates them differently. Mark Brownlow covers this today.
March 11, 2009
More on e360 v. Choicepoint
11March
Venkat has a longer analysis of the e360 v. Choicepoint case I commented on last week. He’s predicting a quick finding in favor of Choicepoint. I’m not a legal expert by any means, but I can see both sides of this particular case. And I am not sure there is good case law to guide the judge. Definitely one to keep an eye on.
March 4, 2009
Email frequency vs. Response
04March
Mark Brownlow has a great post today detailing how response to a marketing campaign changes with the frequency of a campaign and the value of the campaign.
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