Mickey asks if you want to be the sender that funds the lawsuit that establishes case law about your new, nifty process.
May 29, 2008
Funding the lawsuit
29May
May 29, 2008
Israel Spam Law
Israel has passed a new anti-spam law requiring senders to only send opt-in email, according to the Jerusalem Post.
May 28, 2008
Anger
28May
Seth Godin writes about angry people. Every marketer should ask where their recipients are on that curve.
May 27, 2008
Yahoo suing lottery spammers
27May
Yahoo filed suit against spammers using the Yahoo trademarks in lottery spam on May 19th.
May 9, 2008
Postini bug
09May
Ben over at MailChimp has an article talking about a recent experience with Postini and an actual bug that causes Postini to interact badly with another spamfilter and block non-spam.
April 22, 2008
Finding your relevancy
22April
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
April 17, 2008
Email related blog communities
17April
I have recently become aware of 2 new blog communities based around email marketing.
One is a feedburner community Email Marketing Expert
The other is Box of Meat
Enjoy.
April 2, 2008
AOL Postmaster blog
02April
AOL announced today they are launching a postmaster blog
I’ll be updating the blogroll, too. I’ve been checking out some new delivery / marketing blogs the last few weeks.
February 7, 2008
Email authentication
07February
The great folks over at MailChimp have compiled a list of which authentication methods (DK, DKIM, SPF and SenderID) are in use at which ISPs.
Good stuff and very clear showing who is using what authentication.
January 3, 2008
Email Marketing for Dummies
03January
Mark Brownlow has an interview with the author of Email Marketing For Dummies. It is a great summary of the book and gives some good hints to anyone interested in starting to use email as a marketing and customer retention tool.
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