Through the grapevine, I have heard that PayPal is actually complying with the new CAN SPAM rulemaking and offering one-click unsubscribes.
July 10, 2008
Paypal fixes unsubscribes
10July
July 5, 2008
Another benefit of email marketing
05July
Kevin Hillstrom over at MineThatData blog talks about using email metrics and other customer information to not market to people who cost a company money.
July 2, 2008
PayPal Followup
02July
I thought I would give everyone a brief update on my continuing saga with trying to unsubscribe from PayPal’s marketing list. Because of what I do, I have some options not available to the average recipient. One of the things I did is ask people I know if they had any contacts at PayPal who may be able to address this issue. I was given an internal contact at PayPal by a colleague who works...
June 30, 2008
Customer support surveys
30June
I have seen a lot of companies attempt to send out customer support surveys by email, only to fail dismally. Generally, the intentions of the companies who do this are good, but the executions are appalling. Companies have found any number of ways to invite epic fail to call, including mailing to non-customers, mailing to the wrong person at a customer company and mailing to former customers...
June 24, 2008
How not to handle unsubscribes
24June
On the heels of my unsubscribe experience last week where an ESP overreacted and unsubscribed addresses that did not belong to me, I encountered another deeply broken unsubscribe process. This one is the opposite, there is no way to unsubscribe from marketing mail at all. Representatives of PayPal have only been able to suggest that if I do not want their mail, that I block PayPal in my email...
June 18, 2008
Unsubscribe policies
18June
Our local brewpub has an email list. For various reasons I have multiple addresses on the list and finally decided that getting 4 copies of each mailing was silly. About a week ago, I sent in unsubscribe requests for 3 of the addresses. Today I get another 4 copies of their mailing. That’s not good. Luckily, I know one of the delivery folks at their ESP so I send her an email. I know...
June 13, 2008
Email to mobile devices
13June
There have been numerous blog posts about email to mobile devices, and making sure that your email displays well on the tiny screens with often lobotomized software. What few people have mentioned is the CAN SPAM laws related to sending mail to mobile devices. While the FTC handles the bulk of the regulation related to CAN SPAM the FCC is responsible for regulating email sent to wireless devices...
June 8, 2008
Mind filters
08June
Stefan has a good article up at ClickZ about getting mail past the “mind filter”.
June 6, 2008
Unsubscribes made difficult
06June
Dennis blogs about his experience trying to unsubscribe from classmates.com list over on deliverability.com. His experience touches on a number of points I have discussed recently. Dennis initially signed up for a free account at classmates.com around 10 years ago, but has asked to be unsubscribed multiple times. Recently classmates reactivated his subscription again, sending him marketing mail...
June 5, 2008
Marketers missing out
05June
Many delivery blogs have posted about the recent ReturnPath study showing that marketers are missing prime opportunities to use email to develop a strong relationship with recipients. I finally manged to get a few moments to read through the study and comment on it. Over a few days in February ReturnPath researchers signed up at more than 60 major retailer brands. They then monitored the...
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