I received a comment this morning on my post about e360 v. Spamhaus, which I think brings up a point that deserves a post of it’s own. Skinny says: If spamhaus can create their own list of what Spam is or isn’t, Then what is to stop us applying this rule in the real world. A joy rider can carry a mission statement declaring that in his terms car theft is ok (a over the top compression but...
One of the struggles of delivery consulting is doing ISP relations and problem resolution for clients attempting to mail to corporate domains. The rules for getting mail into ISPs are generally pretty clear, and if they’re not I can typically find someone there who will give me the time of day. At corporate domains, though, all bets are off. While ISPs strive to deliver wanted mail to their...
Ken Magill talks about a study done by People magazine on the importance of subject lines and from lines in getting recipients to open and act on an email. MailChimp has specific open information about mail sent through their application. They describe the collection of the information used in this blog post. Recipients really do make open / not-open decisions based just on the visible subject...
Permission Part 1 I talked about the definition of permission as I use it. Before we can talk about how to get permission we need to clarify the type of email that we’re talking about in this post. Specifically, I’m talking about marketing and newsletter email, not transactional email or other kinds of email a company may send to recipients. Also, when I talk about lists I include segments of a...
Matt posted a discussion of the portability of IP reputation over at his EmailKarma blog. I have heard about Hotmail/MSN’s claim that if you add your new IPs to your SPF/SenderID record and send from your old IPs that your old IP reputation will transfer to your new IPs. I’ve not heard it working in practice, but it really can’t hurt to add your new IPs to your records as soon...
Before I can talk about permission and how a mailer can collect permission from a recipient to send them email I really need to define what I mean by permission as there are multiple definitions used by various players in the market. Permission marketing was a term coined by Seth Godin in his book entitled Permission Marketing. The underlying concept beneath permission marketing is that all...
“The only solution to our delivery problems isn’t double opt-in, is it?” A question I get quite frequently from clients and potential clients. In the vast majority of cases the answer is no, confirmed (double) opt-in [1] is not the only solution to delivery problems. In fact, there are delivery issues that confirmed opt-in will do nothing to solve. Many other delivery sites and deliverability...
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