Through my position here at Word to the Wise I’ve interacted with dozens of companies over the years. Some companies outsource the mechanics of email sending to email service providers, others buy a software or MTA solution from one of the many vendors out there. For both these groups delivery problems are usually issues with permission or user expectations. Technically there are few...
Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics. Ultimately, engagement is the key to mitigating delivery issues when sending to Hotmail. Stop mailing to subscribers that never open or click on...
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...
A few months ago I was working on a deliverability problem with a new client. They are a social networking site heavily branded with black background and pink text. One of the questions they asked me during the course of troubleshooting their delivery problems was if sending pink and black branded emails to match their site branding would decrease their deliverability. That was actually a more...
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