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Recycled Yahoo addresses and PII leaks

Infoweek interviewed a number of people who acquired new Yahoo addresses during Yahoo’s address recycling and reuse process. It seems that at least for some small percentage of former Yahoo users, there is a major risk of information going to the wrong people. I can gain access to their Pandora account, but I won’t. I […]

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Delivery implications of Yahoo releasing usernames

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might […]

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Dear Email Address Occupant

There’s a great post over on CircleID from John Levine and his experience with a marketer sending mail to a spam trap. Apparently, some time back in 2002 someone opted in an address that didn’t belong to them to a marketing database. It may have been a hard to read scribble that was misread when […]

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Zombie Apocalypse

I hope my series on zombie addresses has convinced you that there are zombie addresses on your list and that you should be concerned about the effect they have on delivery and metrics. Today I’d like to talk about what you can do to get rid of zombie addresses without affecting too many actual subscribers. […]

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Zombie email: Part 3

Last week, in Zombie email: part 1 and part 2 I talked a little about the history of email addresses and how changes in the ISP industry in the early to mid 2000’s brought about the rise of zombie email addresses. Today we’ll look at the effect zombie addresses have on email stats and why […]

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Zombie email: Part 1

Zombie email addresses: those email addresses that never really die, eat your brains and destroy your email delivery. To understand zombie addresses and why they’re just now becoming a problem, we really need to understand some of the history of email addresses. In the early days of the net, people got an email address usually […]

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