Taganti-spammers

February 13, 2009

Double opt-in, it's not what you think it is

By laura
2 Min read
3 comments
13February

Bill McCloskey has a post over on ClickZ about single opt-in vs. double opt-in. The post itself is generating a lot of buzz in the industry and has pages and pages of comments. I’m not going to really comment on the post, as I think much of what I would say has been covered in the comments, in posts here and in every email marketing discussion that has happened in the last 5 years. I do...

June 20, 2008

Language

By laura
4 Min read
1 comment
20June

Over on Deliverability.com Krzysztof posts about discussions going on over on the URIBL list about using “confirmed opt-in” to describe a subscription process versus using “double opt-in” to describe the same subscription process. I do not even need to read the list to know what is being said. This is a disagreement that has been going on since the first usage of “double opt-in” over 10 years ago...

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