Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came back to share his talents with us. The information in the article is valuable for anyone who struggles with...
What do you think about these hot button issues?
It’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward. A few different things I read or saw brought out the rants this week. Some of these are...
CASL botnet take down
The CRTC served its first ever warrant as part of an international botnet takedown. The warrant was to take down a C&C (command and control) server for Win32/Dorkbot. International efforts to take down C&C servers take a lot of effort and work and coordination. I’ve only ever heard stories from folks involved but the scale and work that goes into these take downs is amazing. Bots...
Are botnets really the spam problem?
Over the last few years I’ve been hearing some people claim that botnets are the real spam problem and that if you can find a sender then they’re not a problem. Much of this is said in the context of hating on Canada for passing a law that requires senders actually get permission before sending email. Botnets are a problem online. They’re a problem in a lot of ways. They can be...
June 2015: the Month in Email
Happy July! We are back from another wonderful M3AAWG conference and enjoyed seeing many of you in Dublin. It’s always so great for us to connect with our friends, colleagues, and readers in person. I took a few notes on Michel van Eeten’s keynote on botnets, and congratulated our friend Rodney Joffe on winning the prestigious Mary Litynski Award. In anti-spam news, June brought announcements of...
Another CASL fine
The Canadian Radio-television and Telecommunications Commission (CRTC) announced today that Porter Airlines had agreed to pay a fine of $150,000 for violations of the Canadian Anti-Spam Law (CASL). After investigating the airline, CRTC found multiple violations of the statute. These violations include no unsubscribe link or the unsubscribe link was not prominent enough. Some of the messages at...
March 2015: The month in email
Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines are not being imposed at the maximum limits, violations are...
Recipients need to be able to unsubscribe
The The Canadian Radio-television and Telecommunications Commission (CRTC) announced today that Plentyoffish Media paid a $48,000 fine for CASL violations. According to the CRTC news release, Plentyoffish Media was failing to allow consumers to unsubscribe from mail in compliance with CASL. CASL requires that any commercial electronic email message contain an easy and free unsubscribe mechanism...
CRTC fines Compu-Finder $1.1 million for CASL violations
The Canadian Radio-television and Telecommunications Commission (CRTC) is the principle agency tasked with enforcing Canada’s anti-spam law. Today they issued a Notice of Violation to Compu-Finder including a $1.1 million dollar fine for 4 violations of CASL. The violations include sending unsolicited email and having a non-working unsubscribe link. According to the CRTC, complaints about...
CASL enforcement
As most people know, the Canadian Anti-Spam Law (CASL) went into effect July 1 of this year. This month, the CRTC concluded its first investigation. A computer reseller based in Saskatchewan was placed under investigation by the CRTC after large numbers of complaints were made through the Spam Reporting Centre. The CRTC revealed that a server owned by the computer reseller sent millions of e-mail...