Yesterday I blogged about eROIs contention that consumers should not be wasting the time of lead gen companies by filling in fake data. There were lots of good comments on the post, and I strongly encourage you to go read them if you are interested in different perspectives on the data issue. One of the arguments I was making is that people are only going to give accurate information if they...
A number of ESPs have been tracking problematic signups over the last few days. These signups appear to be coming from an abusive service called SpamZa. SpamZa allows anyone to sign up any address on their website, or they did before they were unceremoniously shut down by their webhost earlier this week, and then submits that address to hundreds of opt-in lists. This is a website designed to...
Ben over at MailChimp writes about spamfilters that are following links in emails resulting in people being unsubscribed from lists without their knowledge. I strongly suggest clients use a 2 step unsubscribe system, that does not require any passwords or information. The recipient clicks on a link in the email and confirms that they do want to be unsubscribed once they get to the unsubscribe...
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