BLOG

Tag: CS&M

Standard Email Metrics

The EEC has been working on standardizing metrics used in email marketing. They have published a set of definitions for different terms many email marketers use. They published their Support the Adoption of Email Metrics (S.A.M.E) guide in June. Under the new EEC definitions an open is measured when either a tracking pixel is displayed […]

7 Comments

What does open rate tell you

There has been an lot written about open rates in the past, but there are two posts that stand out to me. One was the EEC’s post on renaming open rate to render rate and Mark Brownlow’s excellent post on what open rate does and does not measure. I’ve also weighed in on the subject. […]

8 Comments

When an open is not a sign of interest

A lot of people, including myself, are using opens as one of the measures of engagement. This, as a general rule, is not a bad measure. However, there are people who will open email not because they’re interested in it, but because they know it is spam. Take, for instance, the email address I acquired […]

8 Comments

Failed delivery of permission based email

A few weeks ago, ReturnPath published a study showing that 20% of permission based email was blocked. I previously discussed the definition of permission based email and that not all the mail described as permission based is actually sent with the permission of the recipient. However, I only consider this a small fraction of the […]

6 Comments

Permission Based Emails? Are you sure?

Yesterday I wrote about the ReturnPath study showing 21% of permission based email does not make it to the inbox. There are a number of reasons I can think of for this result, but I think one of the major ones is that not all the mail they are monitoring is permission based. I have […]

3 Comments

Delivery Metrics

Last week ReturnPath published a study that shows 20% of permission based email fails to be delivered to the inbox. For this study, ReturnPath looked at the mail sent by their mailbox monitor customers and counted the number of deliveries to the inbox, the number of deliveries to the bulk folder and the number of […]

4 Comments

Reputation as measured by the ISPs

Part 3 in an ongoing series on campaign stats and measurements. In this installment, I will look a little closer at what other people are measuring about your email and how that affects your reputation at the ISPs. Part 1: Campaign Stats and Measurements Part 2: Measuring Open Rate Reputation at the ISPs is an […]

2 Comments

Measuring open rate

In this part of my series on Campaign Stats and Measurements I will be examining open rates, how they are used, where they fail and how the can be effectively used. There has been an lot written about open rates recently, but there are two posts that stand out to me. One was the EEC’s […]

7 Comments

Campaign stats and measurements

Do you know what your campaign stats mean? Do you know what it is that you’re measuring? I think there are a lot of emailers out there who have no idea what they are measuring and what those measurements mean. The most common measurement used is “open rate.” There’s been quite a bit of discussion […]

2 Comments