Tagdata hygiene

Target "acquires data"

It was our priority to inform as many guests as quickly as possible. Relevant emails were pulled from a variety of sources. @AskTarget It looks like Target is mailing data that was never given to them in an effort to “inform” customers of the data breach. There are lots of problems with how Target is managing this email campaign. The first is in delivery. They’re hitting...

Target acquires email addresses, exposing more customers to data breaches

As most folks now know hackers broke into Target systems last December and stole financial and other data from 110 million customers. Target has been responding to this breach reasonably well. They’ve been notifying customers that were affected and they’re providing credit monitoring for affected individuals. They seem to be totally on top of protecting their customer’s data and...

Misdirected email

While this does seem to be more common with gmail addresses, it’s not solely limited to gmail. I’ve written about this frequently. Don’t leave that money sitting there. Sending mail to the wrong person, part eleventy. Email verification, what are we verifying. Recycled Yahoo addresses and PII leaks. Dr. Livingston, I presume. No, I’m really not Christine. Confirming...

Growing your list carefully

Karl Murray wrote a great set of recommendations for growing an email marketing list. I really can’t think of anything I would have said differently. Touching customers and getting contact information from them is great, but there are situations where this gets bad addresses. Too many bad addresses can impact delivery. So how do you grow your list without falling into a delivery trap? The...

Uploading your address book to social media

I am one of the moderators of a discussion list working on a document about getting off blocklists. If anyone not on the list attempts to post to the list I get a moderation request. One came through while I was gone. Now, I don’t really think Jim Mills wants to be friends with a mailing list. I think he probably gave LinkedIn his email password and LinkedIn went through and scraped...

Data, data, elections and data

One of the interesting stories coming out of the recent US Presidential election is how much data the Obama Campaign collected about voters, volunteers and donors. Today Politico talks about how valuable that data is, and how many Democrats want to get their hands on it.

Harvesting and forging email addresses

For the contact address on our website, Steve has set up a rotating set of addresses. This is to minimize the amount of spam we have to deal with coming from address harvesters. This has worked quite well. In fact it works so well I didn’t expect that publishing an email address for taking reader questions would generate a lot of spam. Boy, was I wrong. That address has been on the website...

Handling replies to bulk mail

This week’s Wednesday question comes from Ryan W. I’ve been noticing a few e-mail accounts who reply to our e-mail sends with spammy type replies such as, “hey this is intense…..(link)” what do you think should we be removing those e-mails from our mailing? There is no real clear answer to this question, but it’s certainly one that deserves some discussion...

Equivocating about spamtraps

What is a spamtrap? According to a post I saw on Twitter: By definition, a spam trap is an email address maintained by an ISP or third party, which neither clicks nor opens emails, meaning it does not actively engage with the emails it receives. That’s not the definition of a spamtrap at all. A spam trap is an email address that does not belong to an actual person but still receives...

Misdirected email

Al has another post about another company sending mail to a customer that gave an email address that didn’t belong to them. The person receiving the misdirected email has no effective way to make it stop, and is getting more and more frustrated with the ongoing spam. (Consumerist article)

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