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Tag: Deliverability

11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there […]

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Are seed lists still relevant?

Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but that at many ISPs the email reputation is only one factor in email delivery. Recipient preferences drive […]

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What about the spamtraps?

I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing […]

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August 2016: The Month in Email

August was a busy month for both Word to the Wise and the larger world of email infrastructure. A significant subscription attack targeted .gov addresses, ESPs and over a hundred other industry targets. I wrote about it as it began, and Spamhaus chief executive Steve Linford weighed in in our comments thread. As it continued, […]

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Ask Laura: What should we be measuring?

Dear Laura, We are trying to evaluate the success of our email programs, and I don’t have a good sense of what metrics we should be monitoring. We have a lot of data, but I don’t have a good sense of what matters and what doesn’t. Can you advise us what we should look at […]

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BT Internet

I’ve been seeing reports for the last few weeks that a lot of folks are having problems getting mail into BT Internet. Many people are reporting the response smtp;554 Message rejected for policy reasons (3.2.2.1) – Please report any problems to BT via the postmaster btinternet.com mailbox and include your sending ip address with an […]

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Changing deliverability thinking

Almost every email marketing program, at least those sending millions of emails per campaign, have delivery problems at one time or another. The problems seem random and unpredictable. Thus most marketers think that they can only address delivery problems, they can’t prepare or prevent them. On the delivery side, though, we know deliverability problems are […]

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Your purchased list … is spam.

This morning I got spam from someone selling email addresses. The mail starts: Hi Laura, I am aware of your expertise in the field of marketing and how well you execute your campaigns. We specialize in customized email list services and provide global data. […] “You are receiving this email as you have shown interest in […]

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Deliverability session at Connections 2016

If you’re at Connections 2016 stop by our session at 3:00 in the Sidney Marcus Auditorium. Bring your pressing deliverability questions.

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The source of deliverability problems

Most deliverability problems don’t start where many people think they do. So very often people call looking for deliverability help and tell me all about the things they’re doing to reach the inbox. They’ll tell me about content, they’ll tell me about bounces, they’ll talk about complaints, engagement, opens and clicks. Rarely will they bring […]

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